Posted Apr 01, 2021 5 views
We are looking for an experienced Digital Marketing Specialist/Executive to assist in the planning, execution and optimization of our online marketing efforts and platforms. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers·
- Content writing, Website management, Maintaining and enhancing web presence ·
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)·
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness·
- Be actively involved in SEO efforts (keyword, image optimization etc.)·
- Prepare online newsletters and promotional emails and organize their distribution through various channels·
- Provide creative ideas for content marketing and update website·
- Collaborate with designers to improve user experience·
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)·
- Acquire insight in online marketing trends and keep strategies up-to-date·
- Maintain partnerships with media agencies and vendors
Requirements
- Proven experience as Digital Marketing Executive or similar role·
- Excellent understanding of digital marketing concepts and best practices·
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM·
- Working knowledge of ad serving tools ·
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)·
- Skills and experience in creative content writing·
- Analytical mindset and critical thinking·
- Excellent communication and interpersonal skills·
- BSc/BBA/MBA in marketing or relevant field
Skills
Job Details
Crown Solar Services
ppRenewable energy company/p/p
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