User Acquisition Manager

Start2play Games LLP is seeking a results-driven User Acquisition (UA) Manager to join their expanding team in Lahore. This role is ideal for someone passionate about scaling mobile games through profitable paid acquisition campaigns and leveraging data to attract and retain players. The position requires working on-site and offers the opportunity to manage and optimize campaigns across multiple advertising platforms, contributing directly to the growth of popular mobile games.

Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns across major networks including Google, Mintegral, Meta, TikTok, AppLovin, and Unity Ads.
- Analyze key performance indicators such as Cost Per Install (CPI), Return on Ad Spend (ROAS), Lifetime Value (LTV), and retention rates to efficiently scale marketing budgets.
- Collaborate closely with design teams to brief, test, and iterate on high-performing ad creatives and playable ads, ensuring continuous improvement in campaign effectiveness.
- Conduct A/B testing for App Store Optimization (ASO) to enhance both organic and paid store conversion rates, driving higher visibility and downloads.

Required Qualifications:
- Proven experience managing user acquisition or performance marketing campaigns specifically for mobile games.
- Strong familiarity with mobile attribution tools and Mobile Measurement Partners (MMPs) such as Mintegral, AppsFlyer, or Adjust.
- Analytical mindset with the ability to interpret data and make data-driven decisions; intermediate to advanced skills in spreadsheet tools are essential.
- Must be able to work full-time on-site at the Lahore office.

Critical Application Requirement:
Applicants must submit a portfolio alongside their CV that showcases past campaign performance, ROAS case studies, or creative strategies. Applications without a portfolio will not be considered.

This role offers a dynamic environment for a motivated UA Manager eager to drive growth in the mobile gaming industry through strategic paid user acquisition and data analysis. If you have a passion for gaming and a strong performance marketing background, this position provides an excellent opportunity to contribute to a growing company’s success.