User Acquisition Manager

Start2play Games LLP is seeking a highly motivated and data-driven User Acquisition (UA) Manager to join our growing team in Lahore. This role is ideal for someone passionate about scaling mobile games through effective paid acquisition campaigns and turning data insights into active players. The successful candidate will work on-site and be responsible for driving growth by managing and optimizing user acquisition efforts across multiple advertising platforms.

Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns across major networks including Google, Mintegral, Meta, TikTok, AppLovin, and Unity Ads.
- Analyze key performance indicators such as Cost Per Install (CPI), Return on Ad Spend (ROAS), Lifetime Value (LTV), and retention rates to efficiently scale marketing budgets.
- Collaborate closely with design teams to brief, test, and iterate on creative assets, including ad creatives and playable ads, to maximize campaign performance.
- Conduct A/B testing for App Store Optimization (ASO) initiatives aimed at improving both organic and paid conversion rates in app stores.

Required Qualifications:
- Proven experience managing user acquisition or performance marketing campaigns specifically within the mobile gaming industry.
- Strong technical knowledge of mobile attribution tools and Mobile Measurement Partners (MMPs) such as Mintegral, AppsFlyer, or Adjust.
- Analytical mindset with the ability to interpret data and make data-driven decisions; intermediate to advanced skills in spreadsheet tools are essential.
- Availability to work full-time from our Lahore office.

Critical Application Requirement:
Applicants must submit a portfolio showcasing previous campaign performance, ROAS case studies, or creative strategies along with their CV. Applications without a portfolio will not be considered.

This is an excellent opportunity to join a dynamic team focused on innovation and growth in the mobile gaming space. If you have a passion for user acquisition and a proven track record of driving successful campaigns, we encourage you to apply.