User Acquisition & Monetization Executive

We are seeking a data-driven User Acquisition & Monetization Executive to join our team onsite in Islamabad. This role is pivotal in driving growth for our global mobile applications through strategic performance marketing, continuous optimization, and experimentation. The ideal candidate will focus on acquiring high-quality users, enhancing conversion and retention rates, and maximizing revenue streams via subscriptions, in-app purchases, and advertising monetization.

Key Responsibilities

- Plan, execute, and optimize user acquisition campaigns across multiple digital platforms including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads to drive app installs, registrations, and customer acquisition.
- Continuously improve campaign performance and efficiency by identifying and testing new growth opportunities, channels, and audience segments.
- Support and optimize monetization strategies such as subscription models, freemium-to-premium conversions, in-app purchases, and ad monetization.
- Collaborate closely with product teams to enhance conversion funnels, boost user retention, and increase overall revenue performance.
- Analyze revenue data and provide actionable recommendations to improve Average Revenue Per User (ARPU), retention, and profitability.
- Track and report on key growth and revenue metrics including installs, retention, conversion rates, Return on Ad Spend (ROAS), and overall revenue.
- Conduct A/B testing to refine acquisition tactics and monetization outcomes.
- Work cross-functionally with Product, Design, Development, and Marketing teams to support growth initiatives and product launches.
- Coordinate with creative teams to develop and optimize marketing assets and campaigns that align with user acquisition and monetization goals.

Required Qualifications

- 1 to 3 years of experience in mobile app growth, user acquisition, and monetization.
- Strong understanding of product marketing fundamentals, including positioning, messaging, and lifecycle marketing campaigns.
- Solid grasp of user experience (UX) principles with the ability to make data-driven decisions.
- Hands-on experience with App Store Optimization (ASO), subscription-based monetization models, Google Ads, AdMob, analytics tools, and A/B testing methodologies.
- Proficiency in analyzing user funnels, cohort performance, and experimentation results using Excel, Google Sheets, or similar tools.
- Excellent communication and stakeholder management skills, with proven ability to collaborate effectively across Product, Design, Development, and Marketing teams.

This position offers the opportunity to work in a dynamic environment focused on innovation and growth within the mobile app industry. If you are passionate about driving user acquisition and maximizing monetization through data-driven strategies, this role will provide a challenging and rewarding career path.