User Acquisition Specialist

We are seeking a skilled User Acquisition (UA) Specialist to join our team on a hybrid work schedule based in Lahore, Mall Road. The ideal candidate will have over three years of experience in managing user acquisition campaigns specifically for mobile games. This role requires working hours from 6:00 PM to 10:00 PM and involves close collaboration with creative teams to optimize campaign performance. The position offers a competitive monthly salary range and the opportunity to work in a dynamic gaming environment.

Key Responsibilities
- Plan, launch, and manage user acquisition campaigns for mobile games across platforms such as Google Ads (AdWords), Mintegral, and AppLovin.
- Monitor key performance indicators including CPI (Cost Per Install), ROAS (Return on Ad Spend), CTR (Click-Through Rate), CVR (Conversion Rate), retention, and LTV (Lifetime Value).
- Test and optimize ad creatives, target audiences, placements, and campaign structures to enhance performance.
- Continuously optimize campaigns to improve CPI and ROAS while maintaining profitability.
- Identify opportunities to scale high-performing campaigns effectively.
- Analyze campaign data and provide regular reports with actionable insights to stakeholders.
- Collaborate closely with the creative team to develop and test new ad concepts and creatives.
- Conduct in-depth performance analysis to understand drivers of user acquisition and revenue growth.
- Monitor advertising budgets to ensure efficient spend allocation.
- Stay informed about the latest trends in mobile gaming user acquisition, platform updates, and industry best practices.

Required Qualifications
- Minimum of 3 years of hands-on experience in mobile game user acquisition.
- Proven track record managing campaigns on Google Ads, Mintegral, and AppLovin platforms.
- Strong understanding of key UA metrics such as CPI, ROAS, LTV, retention, and overall user acquisition performance.
- Experience in creative testing and campaign optimization techniques.
- Excellent analytical and problem-solving skills with the ability to make data-driven decisions.
- Competence in managing advertising budgets effectively.
- Demonstrated ability to scale mobile game campaigns profitably.
- Strong communication skills and ability to generate clear, insightful reports.
- Self-motivated with the ability to work independently and take full ownership of campaign outcomes.

Preferred Qualifications and Benefits
- Experience managing significant monthly user acquisition budgets.
- Background working with multiple mobile games or gaming studios.
- Familiarity with attribution and mobile measurement platforms (MMPs) such as AppsFlyer or Adjust.
- Proficiency in A/B testing and performance creative optimization.

Additional Information
- Work schedule: 6:00 PM to 10:00 PM, hybrid model with 3 days on-site at Mall Road, Lahore.
- Salary range: PKR 150,000 to 200,000 per month.

Candidates should be prepared to demonstrate their experience running UA campaigns for mobile games, managing paid acquisition across multiple platforms, and analyzing performance metrics. Availability for the specified evening hours and proximity to Lahore for hybrid work are essential. This role offers a great opportunity for a performance-driven professional to contribute to the growth of mobile gaming titles through strategic user acquisition efforts.