User Acquisition Specialist - Mobile Apps

We are seeking a results-oriented User Acquisition Specialist to join our team and drive the growth of our mobile applications through strategic paid marketing campaigns. The ideal candidate will focus on optimizing acquisition costs while ensuring high-quality user growth. This role is based in Gulberg II, Lahore, with working hours from 10:00 AM to 7:00 PM. Candidates should have between 2 to 4 years of relevant experience in mobile app user acquisition.

Key Responsibilities:
- Plan, execute, and manage paid user acquisition campaigns across multiple platforms.
- Optimize key performance metrics such as Cost Per Install (CPI), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
- Analyze campaign data to identify trends and scale successful strategies effectively.
- Collaborate closely with creative and product teams to enhance campaign performance and user engagement.

Required Qualifications:
- 2 to 4 years of hands-on experience in mobile app user acquisition.
- Proficiency with advertising platforms including Meta Ads, Google Ads, and TikTok Ads.
- Strong analytical skills with a performance-driven approach to campaign management.

This position offers an excellent opportunity to contribute to the growth of innovative mobile applications in a dynamic work environment. If you are passionate about driving user acquisition and optimizing marketing efforts, we encourage you to apply and become a valuable part of our team.