User Acquisition Specialist - Mobile Apps

We are seeking a results-oriented User Acquisition Specialist to join our team and drive the growth of our mobile applications through strategic paid marketing campaigns. The ideal candidate will be responsible for optimizing acquisition costs while ensuring high-quality user growth. This role requires a strong analytical mindset and hands-on experience with major advertising platforms to maximize campaign performance and return on investment.

Key Responsibilities:
- Plan, execute, and manage paid user acquisition campaigns across multiple platforms.
- Continuously optimize key performance indicators such as Cost Per Install (CPI), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
- Analyze campaign data to identify trends and scale successful strategies effectively.
- Collaborate closely with creative and product teams to enhance campaign outcomes and user engagement.

Required Qualifications:
- 2 to 4 years of proven experience in mobile app user acquisition.
- Proficiency in managing campaigns on platforms including Meta Ads, Google Ads, and TikTok Ads.
- Strong analytical skills with a focus on data-driven decision making.
- A performance-driven approach to managing and optimizing marketing campaigns.

This position is based in Gulberg II, Lahore, with working hours from 10:00 AM to 7:00 PM. If you are passionate about driving user growth and have the expertise to manage high-impact campaigns, we encourage you to apply and become part of our dynamic team.