User Acquisition (UA) Specialist

Navigator HR Consulting Solutions

Lahore , Pakistan

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Posted 9 hours ago Report Job

We are seeking a skilled User Acquisition (UA) Specialist to join our team in a hybrid role based at Mall Road, Lahore. The position requires availability from 6 PM to 10 PM and is ideal for candidates with over three years of experience in mobile game user acquisition. The successful candidate will be responsible for planning, launching, and managing user acquisition campaigns across multiple platforms, with a strong focus on optimizing performance and driving profitable growth.

Key Responsibilities

- Plan, launch, and manage user acquisition campaigns specifically for mobile games.
- Oversee campaigns on platforms such as Google Ads (AdWords), Mintegral, and AppLovin.
- Monitor key performance indicators including Cost Per Install (CPI), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Conversion Rate (CVR), retention, and Lifetime Value (LTV).
- Test and optimize ad creatives, target audiences, placements, and campaign structures to maximize efficiency.
- Continuously optimize campaigns to improve CPI and ROAS while maintaining profitability.
- Identify opportunities to scale high-performing campaigns effectively.
- Analyze campaign performance data and provide regular reports with actionable insights.
- Collaborate closely with the creative team to develop and test new ad concepts and creatives.
- Conduct in-depth performance analysis to understand drivers of user acquisition and revenue growth.
- Monitor advertising budgets and ensure efficient allocation of spend.
- Stay current with trends in mobile gaming UA, platform updates, and industry best practices.

Required Qualifications

- Minimum of 3 years hands-on experience in mobile game user acquisition is essential.
- Proven track record managing campaigns on Google Ads, Mintegral, and AppLovin.
- Strong understanding of user acquisition metrics such as CPI, ROAS, LTV, retention, and related KPIs.
- Experience in creative testing and campaign optimization techniques.
- Excellent analytical and problem-solving skills with a data-driven approach to decision-making.
- Ability to manage budgets effectively and optimize spend for maximum return.
- Demonstrated experience in scaling mobile game campaigns profitably.
- Strong communication skills with the ability to generate clear, insightful reports.
- Self-motivated and capable of working independently with ownership of campaign outcomes.

Preferred Qualifications

- Experience managing significant monthly user acquisition budgets.
- Background working with multiple mobile games or within gaming studios.
- Familiarity with attribution and mobile measurement partner (MMP) platforms such as AppsFlyer or Adjust.
- Proficiency in A/B testing and performance creative optimization.

We are looking for a proactive professional who not only executes campaigns but also rigorously analyzes performance data, identifies growth opportunities, tests aggressively, and scales successful mobile game campaigns with a focus on profitability. If you thrive in a dynamic environment and have a passion for mobile gaming user acquisition, this role offers an excellent opportunity to contribute meaningfully to our growth.