Digital Marketing & Social Media Specialist

Utech

Lahore , Pakistan

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Posted 2 hours ago Report Job

We are looking for a Digital Marketing & Social Media Specialist to manage and grow our online presence across social media, search engines, our website, and digital advertising platforms.

Responsibilities

Develop, implement, and manage digital marketing campaigns across social media and paid advertising platforms.
Create, edit, and publish engaging content for business social media pages to enhance brand visibility.
Monitor and optimize Facebook and Instagram Ads campaigns to maximize performance and budget efficiency.
Manage Google Ads campaigns with a focus on achieving high conversion rates and improving return on investment.
Optimize website and social media content for search engines to improve organic search rankings using SEO best practices.
Analyze digital marketing metrics and prepare reports to track campaign success and identify areas for improvement.
Collaborate with internal teams to align content and brand strategy with overall company goals.
Utilize tools and techniques to monitor competitors’ digital marketing activities and market trends.
Maintain a strong understanding of Google Search algorithms and update SEO content strategy accordingly.
Write compelling and clear marketing copy that effectively targets and converts prospective customers.
Manage and update business social media profiles to maintain an active and consistent online presence.
Stay current with emerging digital marketing trends, tools, and best practices to continuously improve marketing efforts.