Posted May 17, 2023 153 views
We are seeking a skilled and experienced Performance Marketing Resource to join our dynamic team at a beauty eCommerce store. The ideal candidate should have 2 to 3 years of relevant experience in performance marketing, preferably within the beauty or cosmetics industry. As a Performance Marketing Resource, you will be responsible for driving customer acquisition, increasing brand visibility, and optimizing digital marketing campaigns to achieve business goals.
- Develop and execute performance marketing strategies to drive customer acquisition, conversion, and retention.
- Plan, implement, and optimize digital marketing campaigns across various channels, including but not limited to paid search, paid social, display advertising, and email marketing.
- Conduct thorough market research and competitive analysis to identify trends, target audience, and potential growth opportunities.
- Collaborate with cross-functional teams to develop compelling marketing campaigns and promotions that align with the overall brand strategy.
- Monitor campaign performance, analyze data, and generate regular reports to assess effectiveness and identify areas for improvement.
- Utilize analytics tools to track key performance metrics, such as CTR, conversion rates, ROAS, and CPA, and make data-driven decisions to optimize campaigns.
- Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing to ensure our strategies remain innovative and effective.
- Manage relationships with external vendors, agencies, and advertising platforms to maximize campaign performance and budget efficiency.
- Conduct A/B testing and other experiments to continuously improve campaign performance, user experience, and conversion rates.
- Collaborate with the creative team to develop engaging ad copies, landing pages, and other marketing assets that align with brand guidelines.
- Stay informed about industry regulations and ensure compliance with advertising policies and guidelines across all marketing initiatives.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- 2 to 3 years of experience in performance marketing, preferably in the beauty or cosmetics industry.
- Strong knowledge of digital marketing channels, including paid search (Google Ads, Bing Ads), paid social (Facebook Ads, Instagram Ads), display advertising, and email marketing.
- Proficiency in using marketing analytics tools, such as Google Analytics, Google Ads, Facebook Ads Manager, or similar platforms.
- Experience in optimizing campaigns based on key performance metrics (CTR, conversion rates, ROAS, CPA) and using A/B testing methodologies.
- Solid understanding of SEO principles and best practices.
- Excellent analytical skills with the ability to analyze data, derive insights, and make data-driven decisions.
- Creative mindset with the ability to develop compelling marketing strategies and campaigns.
- Strong project management skills with the ability to multitask and prioritize tasks effectively.
- Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and external partners.
- Up-to-date knowledge of industry trends, emerging technologies, and best practices in performance marketing.
- Familiarity with eCommerce platforms and experience in working with third-party vendors or agencies is a plus.
Job Details
Work Environment
Supervisor’s gender:
Percentage of female coworkers:
Vegas Cosmetics
Vegas Cosmetics is nationally one of the largest cosmetic retailer & importer with more than 500+ International Beauty Brands including both high end and drug store brands. We started our operations in 2017 and have forged strong relationships with some of the largest global as well as local beauty distributors & manufacturers since then there is no looking back.
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