Posted Nov 14, 2022 244 views
We are looking for a Digital marketing manager to manage our Digital, SEO and PPC marketing campaigns. As an SEM specialist, you will be required to conduct and analyze keyword research, design and implement pay-per-click (PPC) campaigns, and measure paid advertising performance analytics.
To be a successful SEM specialist, you should possess a strong understanding of SEM and SEO techniques and excellent marketing skills. A top-notch SEM specialist should be able to accurately interpret keyword and ranking research and implement marketing campaigns that maximize the company's ROI for paid advertising.
Responsibilities:
- Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.
- Conduct market research on keywords, consumer trends, and competing brands.
- Analyzing and interpreting research and analytic data to inform the marketing strategy.
- Designing and developing online marketing campaigns to maximize search engine returns and website traffic.
- Implementing PPC advertising campaigns and SEO best practices.
- Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates.
- Managing and adjusting PPC budgets to ensure maximum ROI for paid adverts.
- Coordinating with the designers and writers to ensure that all content is aligned with SEO best practices.
- Generating performance reports and analytics for presentation and review.
- Keeping up to date with the latest advancements in search trends, PPC strategies, and SEO best practices.
Requirements:
- Bachelor's degree in marketing, communications, or similar.
- A minimum of two years of experience as an SEM specialist or similar.
- Proficiency with analytics and PPC platforms such as Google Analytics, Google AdWords, and Facebook Business Manager.
- Strong understanding of SEO and SEM techniques and best practices.
- Experience with a variety of search engines including Google, Bing, and Yahoo.
- Basic understanding of HTML, CSS, and JavaScript.
- Experience with a variety of content management systems such as WordPress, Drupal, and Joomla.
- Exceptional research and analytic skills.
- Excellent computer skills with programs such as MS Office and Google Suite.
- Exceptional written and verbal communication skills.
Skills
Job Details
Diversity Inclusion:
Vertexsoft (SMC-Private) Limited
Vertexsoft strives for excellence in every facet. We are intensely passionate about innovation, quality, and our customers. 100% customer satisfaction is our goal and our minimum measurement of success. The Vertexsoft team is fully committed to delivering products and services that will meet or exceed our customer expectations. We crave constant feedback on performance and are dedicated to deliver complete customer success. We build IoT, Virtual Reality and Business Applications on cloud platforms for Retail, Real Estate, Schools and Hospitals sectors. Our Intelligent Cloud runs on the world’s most trusted and comprehensive cloud platforms, including Microsoft Azure making it easy and quick to implement, customize, support, maintain, scale, and grow. Vertexsoft offerings are fueled by the Intelligent Cloud, which streamlines and improves business processes. Vertexsoft has offices in Pakistan and United Arab Emirates with three main divisions to deliver our state-of-the-art solutions and to fulfill our commitment to our customers. · Software House: Here we develop our state of the art and robust solutions. · Training Institute: Here we train young talent on the latest software development applications. Talented candidates are given opportunity to work in our software house. · Testing Center: Here we test the skills of the candidate who are getting training with us.
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