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Posted Jul 11, 2022 237 views
Role
- Develop and manage digital marketing campaigns
- Oversee social media strategy
- Manage and maintain the organisation’s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Identify and/or fix any errors or bugs in online content
- Edit and post videos, image ads and audio content to social sites
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Key skills
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts/social posts will be an integral part of the job
- Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
- Video/Image editing skills: Website and social media content will not just be text but frequently visual as well
- Web development skills: No need to be a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills
- Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
1 Year
Apply Before:
Aug 12, 2022
Posting Date:
Jul 11, 2022
Viral Webbs
Information Technology · 51-100 employees - Islamabad
IT Company
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