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Posted Nov 07, 2016 1 views
SE0/SEM EXPERTResponsibilities:
- Email campaigns – set up, distribute, monitor and analyse B2B and B2C email marketing campaigns
- Create SEO-optimised copy for a range of platforms in the form of blogs, product descriptions, tweets, articles and reports
- PPC campaign management – Maintainging the Google Adwords Campaign, keyword research, campaign set up, monitoring and reporting
- Work with the Digital Marketing Manager to ensure all client needs are met and all projects are completed on time and to budget
- Conduct on-site and off-site SEO audits and competitor analysis for clients and report back to the Digital Marketing Manager
- Carry out SEO outreach and link building
- Implement and maintain SEO strategies as defined by the Digital Marketing Manager
- Use Google Analytics to analyse and report on key digital marketing campaigns for each client
- Help to monitor brand mentions across the web – and respond to any customer complaints in a timely and professional manner
- Ensure client KPIs are met across all digital marketing activity
- Liaise with the in-house designers to create online and offline marketing material for a range of clients
- Work with the PR department to help distribute brand and client information and news across the web
Key Skills/Experience:
- Previous experience in a similar role
- Strong copywriting and communication skills
- A strong working knowledge of the key concepts of digital marketing and the main channels and techniques – SEO, PPC, Social Media, Affiliate Marketing, Email Marketing
- A good working knowledge of the major analytics programs – specifically Google Analytics and Google Adwords
- Experience of conducting on-site and off-site SEO analysis and setting up and maintaining PPC campaigns
- Excellent analytical and reporting skills
- Strong team-player
- Strong organisation skills
- Previous blogging and online copywriting experience preferable
Skills
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
No Preference
Minimum Education:
Bachelors
Career Level:
Experienced Professional
Minimum Experience:
2 Years
Apply Before:
Dec 07, 2016
Posting Date:
Nov 07, 2016
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Information Technology · 51-100 employees - Islamabad
IT Company
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