Conduct keyword research and selection for SEO/SMO/SMM/PPC Campaigns.
Analyze websites and document changes required for SEO/SMO/SMM/PPC Monitor, on an on-going basis, SEO/SMO/SMM/PPC results and manage campaigns to ensure continued high rankings
In-depth knowledge of Social Media monitoring tools i.e. SocialMention, HootSuite
a.Social Media Marketing (SMM)
b.Search Engine Optimization (SEO)
c.Search Engine Marketing (SEM/PPC)
d.Social Media Optimization (SMO) Handling
EDUCATION AND SKILLS NEEDED
- Minimum Bachelor’s degree in computer or equivalent At least Three (2-3) years of SEO/SMO/SMM/PPC experience
- Must have knowledge related to Google/Facebook/LinkedIn/Twitter marketing.
- Ability to perform research, analyzes websites, document changes, and makes decisions regarding optimization approach
- Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
- Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
- Excellent Microsoft Office skills Strong oral and written communication skills