Visual Merchandising – Lead (South)

Bonanza Satrangi is looking for a motivated and creative Visual Merchandising Lead to manage and enhance the visual presentation across all stores in the South region. This role focuses on maintaining brand standards, executing seasonal campaigns, and ensuring attractive in-store displays that elevate the customer shopping experience. The ideal candidate will be hands-on in coordinating merchandising activities, driving display excellence, and collaborating closely with retail teams to achieve consistent visual impact.

Key Responsibilities

Visual Merchandising Coordination: Oversee and coordinate all visual merchandising activities and display executions across South region stores, ensuring alignment with brand guidelines.

Launches and Changeovers: Manage the timely rollout of product launches, mannequin updates, and window display changes to keep store visuals fresh and engaging.

Scheduling and Rostering: Develop and maintain schedules for store visits, task assignments, and VM Coordinator rosters to ensure efficient coverage and task completion.

Store Evaluations: Conduct regular visits to stores to assess display execution quality, audit VM checklists, and provide actionable feedback.

Marketing Material Placement: Strategically coordinate the placement of campaign materials, signage, wobblers, callouts, and promotional communications to maximize visibility and impact.

Store Layout and Renovations: Support store renovations by planning fixture layouts, planograms, and arranging mannequins and hotspots to optimize store flow and merchandising effectiveness.

Team Follow-ups: Monitor and follow up with VM Coordinators to ensure all assigned tasks are completed accurately and on schedule.

Cross-Department Collaboration: Work closely with Retail teams, Branch Managers, and store VM teams to ensure seamless execution of visual merchandising plans.

Guideline Implementation: Enforce the implementation of approved visual merchandising guidelines and display toolkits across all assigned stores.

Display Improvements: Identify opportunities for enhancing displays based on store layouts, sales trends, and customer behavior, and communicate these insights to relevant teams.

Required Qualifications

Education: Bachelor’s degree in Visual Merchandising, Fashion, Design, or a related discipline.

Experience: 3 to 4 years of relevant experience in visual merchandising, preferably within the fashion retail sector.

Skills: Strong organizational and coordination abilities, excellent team management and follow-up skills, and a keen eye for detail. Ability to thrive in a fast-paced retail environment is essential.

This position requires the candidate to work on-site at the Karachi Head Office and visit stores within the South region regularly. The role offers an opportunity to lead visual merchandising efforts for a well-established fashion brand, contributing directly to the brand’s retail success and customer engagement.

Interested candidates are encouraged to apply with their updated resume and portfolio, clearly indicating the position title in their application.