Visual Merchandising Manager

Bonanza Satrangi is seeking an experienced and innovative Visual Merchandising Manager to oversee and elevate visual merchandising operations across the South Region. This full-time role, based at the Karachi head office, requires a dynamic leader who can define and maintain high visual standards, manage store displays, and lead a team to enhance the overall customer experience through compelling retail presentations. The ideal candidate will be responsible for ensuring consistent execution of visual strategies that align with the brand’s identity and marketing campaigns.

Key Responsibilities

Visual Merchandising Leadership and Execution: Lead and manage all visual merchandising activities and display setups across stores in the South Region, ensuring brand consistency and quality.

Product Launches and Changeovers: Oversee the timely execution of product launches, weekly mannequin arrangements, and window display updates to keep the stores visually fresh and engaging.

Planning and Rostering: Organize store visits, allocate tasks efficiently, and manage the schedules of VM Coordinators to optimize team productivity.

Standards and Compliance: Conduct regular store audits to assess display quality, adherence to brand guidelines, and compliance with visual merchandising standards.

Marketing and Campaign Coordination: Collaborate on the strategic placement of campaign materials, including signage, wobblers, callouts, and other promotional elements to maximize customer engagement.

Store Layout and Renovations: Support store renovation projects by planning fixture layouts, mannequin placements, and hotspot arrangements to enhance the shopping environment.

Team Supervision: Lead and mentor VM Coordinators, ensuring all visual merchandising tasks are completed on time and to the highest standard.

Cross-Functional Collaboration: Work closely with Retail teams, General Managers, Assistant Store Managers, Assistant Store Leads, Branch Managers, and store VM teams to align visual merchandising efforts with overall store operations.

Guidelines and Toolkits Development: Create and update VM toolkits and guidelines for seasonal designs and promotional campaigns to ensure consistency across all stores.

Display Enhancement Recommendations: Analyze store layouts, sales trends, and consumer behavior to suggest improvements that drive visual appeal and sales performance.

Required Qualifications

Education: Bachelor’s degree in Visual Merchandising, Fashion, Design, or a related discipline.

Experience: A minimum of six years in visual merchandising, preferably within the fashion retail industry, demonstrating strong leadership and spatial design capabilities.

Skills: Proven ability to manage multiple projects simultaneously, meet tight campaign deadlines, and travel regularly across regional stores.

This role offers the opportunity to lead a creative team within a well-established retail brand, contributing directly to the customer experience and brand presence in a competitive market. The position requires in-person attendance at the Karachi head office and regional stores.

Interested candidates who meet the above criteria are encouraged to apply with an updated resume and portfolio, clearly stating the position title in the application subject line.