Walmart Connect Ads Specialist (Sponsored Products & Brands)

We are seeking an experienced Walmart Marketplace Specialist to lead the setup, management, and scaling of paid advertising campaigns on Walmart Connect. The ideal candidate will have a strong background in Walmart Sponsored Products and Sponsored Brands, with a focus on driving profitable growth through strategic campaign management and optimization.

Key Responsibilities:
- Design, launch, and manage Walmart Sponsored Products campaigns, including both automatic and manual targeting, as well as Sponsored Brands.
- Conduct strategic keyword research, optimize bids, and manage negative keywords to improve campaign performance.
- Develop and implement product placement strategies such as Search In-Grid, Buy Box Banner, and Carousel placements.
- Monitor and adjust campaign budgets, Return on Ad Spend (ROAS), and Total Advertising Cost of Sale (TACoS) to maximize marketplace profit margins.
- Analyze account performance regularly and provide bi-weekly reports detailing ad spend, conversion rates, and revenue growth.

Required Qualifications:
- Hands-on experience with Walmart Connect Ad Center and managing Walmart PPC campaigns.
- In-depth understanding of Walmart’s search ranking algorithm, Buy Box dynamics, and listing requirements.
- Demonstrated ability to scale Walmart ad spend effectively while maintaining low Cost Per Acquisition (CPA) and TACoS.

Work Location:
This position requires in-person attendance.

Candidates interested in applying should be prepared to submit a summary of a successful Walmart Connect campaign they have managed, including details such as niche, ad spend, and ROAS. Additionally, applicants should outline the key strategies they use to secure high-intent search placements on Walmart.

This role offers the opportunity to work closely with a dynamic team focused on maximizing marketplace success through data-driven advertising strategies.