Web Content Writer

BizScale is a content agency specializing in writing for over 30 US local service businesses, including roofers, locksmiths, junk removal teams, tree services, painters, and general contractors, spanning cities from Houston to Boston. We are seeking a full-time, on-site writer based in Johar Town, Lahore, who can transform keyword lists and client notes into engaging blogs and web pages. The goal is to create content that ranks well on Google, appears in AI search answers, and drives customer calls. The working hours are Monday to Friday, from 3 PM to 12 AM.

Key Responsibilities
- Develop service pages, city and location-specific pages, and home pages that effectively sell services without sounding like traditional brochures.
- Write on-site blogs for client websites, including cost guides, how-to articles, repair-or-replace comparisons, and seasonal content such as the impact of weather conditions on home maintenance.
- Craft meta titles, meta descriptions, FAQs, and internal links for every piece of content produced.
- Conduct thorough pre-writing research by analyzing search results, deconstructing competitor pages, reviewing "People Also Ask" queries, and investigating local pricing, permit regulations, and weather conditions to ensure each page provides accurate, location-specific information. Content should be tailored so that swapping city names would affect the accuracy and relevance.
- Work from detailed briefs and keyword sheets, strategically placing keywords and responding quickly to feedback. This may involve producing a roofing cost guide early in the week and multiple locksmith city pages by the end of the week.

Required Qualifications
- Minimum one year of experience writing both blog posts and website pages, with a portfolio demonstrating proficiency in both formats.
- Proficiency in US English with a natural, conversational tone—using American spelling, simple language, contractions, and avoiding stiff, textbook-style writing.
- Solid understanding of on-page SEO, including search intent, keyword placement, heading structure, meta tags, and internal linking strategies.
- Strong research skills to verify facts, such as accurate cost ranges for services, ensuring all data is well-sourced.
- Resilience to constructive criticism and willingness to revise work regularly, recognizing rewrites as essential for growth.
- Ability to manage multiple clients simultaneously without mixing up details such as phone numbers or service specifics.
- Bachelor’s degree in English, Mass Communication, Journalism, Marketing, or a related field.

Preferred Qualifications and Benefits
- Experience writing for US home services industries such as roofing, HVAC, plumbing, landscaping, or cleaning.
- Familiarity with SEO tools like Ahrefs, Semrush, Surfer, or Google Search Console.
- Understanding of how Google’s AI-generated Overviews select pages to cite, with the ability to write answer-first content accordingly.
- Experience creating Google Business Profile posts and descriptions.

By joining BizScale, you will build a unique portfolio featuring live pages for more than 30 US businesses across various trades, with measurable rankings to showcase in future interviews. You will also receive in-house SEO writing training and work closely with the content lead on every draft until you reach full independence. This role offers a rare opportunity to develop specialized skills and gain hands-on experience in a fast-paced, results-driven environment.