Web Developer ( Shopify Expert)

We are looking for a creative and technically proficient Web Developer and Designer with a solid understanding of SEO and PPC strategies. This role blends web design, development, and digital marketing skills to build user-friendly, visually appealing, and optimized websites. The successful candidate will have experience in both front-end and back-end development and work closely with the marketing team to improve online presence and drive traffic through organic and paid search campaigns.

Key Responsibilities:
- Design and develop responsive, mobile-friendly websites that provide a seamless user experience.
- Utilize front-end technologies such as CSS3, JavaScript, HTML5, jQuery, and APIs to build interactive web pages.
- Apply strong PHP backend development skills to create dynamic website functionality.
- Manage code versioning using tools like Git, Mercurial, and SVN.
- Use debugging tools including Chrome Inspector and Firebug to troubleshoot and optimize code.
- Develop and maintain websites using HTML, CSS, JavaScript, and CMS platforms such as WordPress and Shopify.
- Customize and manage Shopify stores, including theme development using Liquid.
- Optimize websites for performance, speed, and overall user experience.
- Implement SEO best practices including meta tags, keyword optimization, and site structure improvements to enhance visibility.
- Conduct basic SEO audits and apply strategies to improve search engine rankings.
- Assist in setting up and optimizing PPC campaigns in collaboration with the marketing team to maximize return on investment.
- Support the creation of landing pages and web content tailored for paid advertising campaigns.

Required Qualifications:
- Bachelor’s degree in Computer Science, Software Engineering, or a related field.
- Minimum of 3 years of experience in web design and development, with a portfolio showcasing responsive websites.
- Proficiency in HTML, CSS, JavaScript, and familiarity with CMS platforms like WordPress.
- Basic knowledge of SEO principles and experience using SEO tools.
- Understanding of PPC campaigns and ability to contribute to landing page development and optimization.
- Strong verbal and written communication skills with the ability to collaborate effectively across teams.

Preferred Qualifications and Additional Information:
- At least 2 years of relevant experience is preferred.
- Candidates should be based in Islamabad or Rawalpindi and able to work on-site.
- Full command of PHP is required.
- Proficiency in English is essential for effective communication.
- This is a full-time, in-person position.

This role offers the opportunity to work at the intersection of web development and digital marketing, contributing to impactful online campaigns and enhancing user engagement through innovative web solutions.