Web Manager

A certified US-based digital marketing agency is seeking an experienced Web Manager to lead its web department. This role involves full ownership of web strategy, project delivery, and technical quality. The ideal candidate will lead and mentor a web team, serve as the final quality assurance checkpoint, implement safeguards to prevent technical issues, and continuously improve workflows through automation. This position requires a hands-on leader who balances strategic oversight with detailed technical involvement to ensure timely, high-quality web deliverables.

Key Responsibilities

Leadership & Mentorship:
Lead, mentor, and coach the web team to foster professional growth and adaptability to industry changes. Set clear goals, assign tasks, provide constructive feedback, and maintain accountability. Ensure adherence to standardized workflows, coding standards, and QA processes.

Task Ownership & Delivery:
Manage end-to-end delivery of website projects, including new builds, redesigns, and migrations. Oversee project timelines to guarantee on-time, high-quality results. Handle scope changes and shifting priorities without compromising commitments. Optimize delivery by automating repetitive tasks and running sprint-based project management activities such as planning, backlog prioritization, and retrospectives.

Preventive Technical Risk Management:
Enforce the use of staging environments before production deployment. Manage automated backups, uptime monitoring, SSL renewals, and security patch schedules. Maintain strict version control using Git with clear rollback procedures. Conduct proactive technical, security, and performance audits to prevent client-facing issues. Lead incident response for outages or critical bugs.

Quality Assurance:
Serve as the final QA gatekeeper for all web team outputs, ensuring functionality, design accuracy, responsiveness, performance (including Core Web Vitals), and SEO standards meet a zero-defect threshold before delivery.

Service Delivery & Client Communication:
Translate client and stakeholder requirements into structured project plans with milestones and tasks. Lead communication regarding project status, challenges, and outcomes. Proactively resolve website-related issues to maintain client satisfaction.

CRO & Performance:
Analyze user behavior using heatmaps and CRO tools to improve UX/UI. Take ownership of the agency’s website through regular audits and approved enhancements. Collaborate with the Paid Ads team to develop high-converting landing pages aligned with campaign objectives.

Reporting & Continuous Improvement:
Track KPIs such as delivery timeliness, quality, site performance, and team productivity. Prepare and present reports with actionable insights from audits and CRO analyses. Stay updated on web development, CRO, and industry trends, integrating innovations and AI tools to boost team efficiency.

Required Qualifications

- Bachelor’s degree in Computer Science, Web Development, or related field, or equivalent hands-on experience
- Minimum 7 years of hands-on website management and development experience
- At least 3 years working in a US-based digital marketing agency
- Proven leadership managing web teams across multiple clients and projects
- Deep proficiency with CMS platforms such as WordPress, Webflow, Shopify, or similar
- Strong understanding of UX/UI principles, responsive design, and conversion rate optimization
- Ability to own both strategic delivery and hands-on technical QA
- Skilled in setting realistic timelines and maintaining accountability
- Excellent English communication skills for client and stakeholder interactions

Preferred Qualifications and Benefits

- Technical expertise with frontend technologies (HTML, CSS, JavaScript, modern frameworks) and backend development (PHP, MySQL, REST APIs)
- Experience with DevOps tools including Git, WPEngine, AWS, and hosting management
- Familiarity with performance monitoring tools like Lighthouse, GTmetrix, and uptime services
- Knowledge of SEO and CRO platforms such as SEMrush, GA4, Google Tag Manager, and A/B testing tools
- Proficiency in project management software like ClickUp, Trello, or Asana, and Agile/Scrum methodologies
- A strategic thinker who proactively identifies risks and mentors the team
- Commitment to quality with an efficiency-driven mindset focused on automation
- Location: Lahore (On-site)
- Work hours: Night shift

This role is ideal for a hands-on leader who refuses to compromise on quality and is comfortable managing both people and technical details. Candidates who avoid difficult conversations, delegate all technical responsibilities, or ship work without rigorous QA should not apply.