Main duties and responsibilities include but not limited to the following;
· Content Writing: Selecting appropriate topics, articles, forum posting, blog postings etc.· Design and Create online creative artwork, Blogs etc.· Online and offline content creation and deployment.· Social profiles creations and promotional campaign management.· Developing content for company website and official digital platforms.· Conduct online research, generate content for various marketing initiatives and write creative for websites.· Proof reading, editing and writing content on a regular basis for building up the website including informative short articles.· Copywriting for design development.· Heavy Equipment industry and locality specific research· Understand keyword research and adhere to the SEO guidelines to increase web traffic· Ensure that provided keywords have been used in giving density while making the content read naturally.· Prepare well-structured drafts with given template format· Proofread and edit content· Coordinate with the SEO team to ensure content is 100% optimized and final approval· Ensure all-around consistency (style, fonts, images and tone)p./p