We're hiring: Paid Media Specialist (LinkedIn & Google Ads)

Sociolyze is seeking a detail-oriented Paid Media Specialist with strong expertise in LinkedIn Campaign Manager and Google Ads. This role is focused on hands-on campaign execution, where you will be responsible for building, launching, and managing paid media campaigns accurately and on schedule. While strategic planning and optimization guidance are handled internally, the ideal candidate ensures campaigns run smoothly without budget overspending and maintains precise control over daily pacing and performance.

Key Responsibilities
- Build and launch campaigns across LinkedIn Ads and Google Ads platforms.
- Monitor daily budget pacing to ensure spending aligns with set targets.
- Refresh ad creatives and update ad copy regularly to maintain campaign effectiveness.
- Implement bid strategies and apply optimization recommendations as directed.
- Conduct thorough quality assurance (QA) checks before campaigns go live.
- Verify that UTMs and conversion tracking mechanisms are firing correctly.
- Maintain up-to-date campaign documentation and provide regular status updates to the team.
- Manage multiple campaigns simultaneously without losing track of details.

Required Qualifications
- Proven hands-on experience managing campaigns on both LinkedIn Campaign Manager and Google Ads (not just theoretical knowledge or coursework).
- Strong attention to detail, especially in pre-launch checks and ongoing campaign monitoring.
- Ability to manage several campaigns concurrently while maintaining accuracy.
- Good written English communication skills.
- Proficiency in Excel or Google Sheets for reporting and data management.
- Availability to work hours overlapping with US and UK time zones.
- A disciplined approach that values precision and adherence to process over improvisation.

Preferred Qualifications and Benefits
- Familiarity with GA4, Google Tag Manager, and LinkedIn Insight Tag.
- Experience managing campaigns for both B2B and B2C audiences.
- Part-time position initially, with potential for ongoing work based on performance.
- The role emphasizes accuracy and process compliance rather than creative freedom, rewarding candidates who can follow detailed instructions and identify potential issues proactively.

This position offers an opportunity to contribute to a dynamic team by ensuring paid media campaigns are executed flawlessly and budgets are managed responsibly. Candidates should be prepared to demonstrate their direct experience with LinkedIn and Google Ads campaigns and share examples of their work.