Wi-Fi Product Category Sales Manager

The role focuses on driving sales growth, channel development, and market expansion for Dahua’s strategic Wi-Fi product portfolio across Pakistan. The successful candidate will lead nationwide channel strategy and operations, enable partners, develop key customer relationships, and promote the market presence to enhance coverage and build a scalable sales operation.

Key Responsibilities

Sales Growth & Business Development: Develop and execute comprehensive Wi-Fi sales plans across Pakistan to meet assigned targets. Identify regional growth opportunities, acquire new customers, and drive product adoption and sales conversion.

Channel Strategy & Operations: Formulate and implement channel strategies for the Wi-Fi portfolio. Recruit and manage distributors, dealers, and system integrators. Oversee channel policies, coordinate sales activities, and monitor sell-in, sell-out, and inventory levels to optimize channel coverage and performance.

Partner Enablement & Market Promotion: Collaborate with Product Managers and technical teams to deliver product training, solution presentations, joint customer visits, and channel events. Enhance partners’ product knowledge and solution-selling skills to proactively grow business.

Key Account Development: Identify and map key wireless business accounts nationwide. Develop account plans for high-value customers and lead customer engagement, needs assessment, solution coordination, commercial negotiations, and deal closure for major Wi-Fi opportunities.

Market Intelligence & Product Collaboration: Work closely with Product Managers on market research and competitor analysis, focusing on customer requirements, pricing, channel positioning, and application scenarios. Contribute to product planning and marketing campaigns to support sales strategy and product positioning.

Business Analysis & Cross-functional Coordination: Conduct monthly and quarterly business reviews to track sales achievements, channel sell-out, inventory, and key opportunities. Provide actionable insights and improvement plans while coordinating with Sales, Product, Technical, Marketing, and Supply Chain teams to ensure smooth business execution.

Required Qualifications

- Bachelor’s degree in Business, Marketing, Computer Science, Telecommunications, Engineering, or a related field.
- Minimum of three years’ sales experience in networking, wireless communications, IT hardware, or related products. Experience with Wi-Fi, WLAN, routers, and switches is preferred.
- Strong understanding of Pakistan’s distribution and channel market, with proven experience in developing and managing distributors, dealers, or system integrators. An established local customer network is advantageous.
- Demonstrated ability to proactively acquire customers, independently manage sales opportunities, and consistently achieve revenue targets. Experience in both channel sales and project sales is beneficial.
- Experience in implementing channel policies, enabling partners, executing marketing activities, and analyzing sales data to drive product adoption and sell-out.
- Working knowledge of wireless networking products and typical application scenarios, with the ability to present products and collaborate with technical teams on solution sales.
- Excellent communication, negotiation, and cross-functional coordination skills. Results-driven, proactive, and willing to travel extensively across Pakistan.
- Professional proficiency in English and Urdu, with strong skills in Excel and PowerPoint.

Preferred Qualifications and Benefits

Experience working with networking vendors or Chinese multinational companies is preferred, providing valuable insight into global business practices and product ecosystems.

This position offers the opportunity to lead a strategic product portfolio in a dynamic market, working closely with cross-functional teams to drive growth and innovation. The role requires a proactive individual with strong sales acumen and channel management expertise, ready to contribute to Dahua’s expanding footprint in Pakistan.