Business Development Officer - B2B US Market

Join Xerosum as a Business Development Officer focused on the B2B US market. In this role, you lead a team of three professionals dedicated to expanding our customer base and growing sales within the United States. You will take ownership of the entire prospecting cycle, building and qualifying lead lists through independent research and proactive outreach. Daily activities include cold calling, cold emailing, and running targeted LinkedIn campaigns using Sales Navigator to engage and connect with potential clients. You manage the full sales funnel from discovery calls to closing deals while maintaining accurate and up-to-date records within the CRM system. This position requires strong organizational skills and the ability to manage high volumes of outreach with disciplined follow-up to ensure maximum conversion and pipeline movement. The ideal candidate has proven cold calling experience and is comfortable working independently without constant supervision while responding efficiently to performance targets. You should have deep knowledge of US business cultures and decision-making cycles to tailor your communication and optimize engagement. Your excellent written English skills will support crafting effective email sequences and professional correspondence with US decision-makers. Reporting weekly on your activity, pipeline progress, and closures ensures transparency and continuous improvement within your team. This role offers the chance to drive substantial business growth in a dynamic and supportive environment at Xerosum.
Responsibilities
- Build and qualify your own lead lists by researching and identifying target prospects in the US B2B market.
- Perform high-volume cold calling and send cold emails daily to initiate contact with potential clients.
- Run LinkedIn outreach campaigns including connection requests, InMails, and content engagements using Sales Navigator.
- Schedule and conduct discovery calls to understand client needs and advance qualified prospects through proposal and closing stages.
- Develop and manage email marketing sequences while tracking open, reply, and conversion rates to optimize outreach.
- Maintain and update CRM records accurately to ensure pipeline visibility and prevent any leads from slipping through.
- Report weekly on all activities, pipeline movement, and closed deals to provide management with clear insights.
- Lead and coordinate a team of 3 business development specialists, providing guidance, motivation, and performance oversight.
- Continuously improve outreach techniques and sales processes based on feedback and data analysis.
- Demonstrate strong self-direction to meet targets without daily supervision, maintaining high discipline in follow-ups and task management.
- Stay knowledgeable about US market business norms and decision-making cycles to improve effectiveness of sales approaches.