Posted Sep 18, 2017 5 views
- Performing keyword research including discovery, expansion of keyword opportunities in coordination with business objectives to optimize existing content and uncover new opportunities
- Researching and implementing content recommendations for organic SEO success
- Research and analyze competitor advertising links
- Develop and implement link building strategy and campaigns
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Perform keyword research Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Experience
- 3-5 years of experience Proven SEO and SEM experience managing PPC campaigns across Google and Bing.
Experience working with software industry will be preferred
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tool - Google Analytics
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO, SEM and SMM
- Experience working with CMS and building/administering content in CMS environments. Experience in WordPress platform is mandatory.
- Knowledge of HTML, CSS, and JavaScript development and constraints is plus
Requirements
- BS/MS degree
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Proficiency in MS Excel, PowerPoint, and Word
Job Details
yieldWerx Semiconductor
ppyieldWerx is a semiconductor test data collection and analysis software product. Since 2000, yieldWerx Semiconductor has been helping companies across the world with state of the art Semiconductor Test Data analysis software suit. yieldWerx enables customers to perform analysis of their multiple data formats through a centralized repository, the main purpose of yieldWerx is to identify problems in manufacturing, assembly, and packaging processes to reduced the total costs of the final product and helps the clients to increase the overall efficiency and maturity of their processes. Headquartered in Naperville, Illinois and with sales and support operations throughout US, Europe, and Asia, yieldWerx is being used by Fabless Desgin Houses, ATE Venders, Wafer Fabs, IDM/OEM, test houses and the whole engineering community./p/p
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