YOUTUBE CONTENT & GROWTH SPECIALIST

We are seeking a dynamic professional to lead strategic channel growth and content planning for our YouTube presence. The ideal candidate will be responsible for developing and executing a content roadmap that drives audience expansion, improves subscriber conversion, and aligns with overall brand objectives. This role requires a strong focus on optimizing video packaging, managing content calendars, and leveraging data analytics to enhance channel performance. The position is based in-person and offers a competitive monthly salary range.

Key Responsibilities

Channel Strategy: Develop and implement a comprehensive content plan aimed at expanding reach, increasing subscriber conversion rates, and supporting brand goals.

Packaging & Optimization: Create high-impact video titles, engaging thumbnail concepts, descriptions, tags, and metadata to maximize Click-Through Rate (CTR).

Content Calendar Management: Plan and maintain a consistent publishing schedule across various formats including long-form videos, YouTube Shorts, and Community Tab posts.

Shorts Strategy: Repurpose long-form content into engaging YouTube Shorts to boost top-of-funnel reach and platform discovery.

Performance Analytics & Optimization: Monitor and analyze key YouTube Studio metrics such as Impressions CTR, Average View Duration, retention curves, traffic sources, and subscriber growth.

A/B Testing: Conduct regular tests on video titles, thumbnails, and intro hooks to improve video performance and optimize channel algorithms.

SEO & Keyword Research: Use keyword research tools to identify trending topics, search volumes, competitor gaps, and high-intent viewer queries.

Production Coordination: Collaborate with scriptwriters and video editors to refine video hooks, pacing, and calls-to-action based on retention data.

Community Engagement: Manage and nurture an active viewer community by moderating comments, launching polls, and engaging through the YouTube Community Tab.

Platform Trends: Stay updated on YouTube algorithm changes, feature rollouts, policy updates, and emerging content trends.

Required Qualifications

Experience: Minimum of 3 years managing and growing organic YouTube channels with a proven record of increasing subscribers, watch time, and view velocity.

Analytics Mastery: Deep knowledge of YouTube Studio analytics, including viewer retention curves, traffic source analysis, and conversion metrics.

Packaging & Design Skills: Strong visual and conceptual abilities to design thumbnails and craft attention-grabbing video titles that drive high CTR.

Growth & Optimization Tools: Hands-on experience with YouTube management and research tools such as VidIQ, TubeBuddy, Ahrefs, and SEMrush.

Copywriting & SEO: Excellent copywriting skills for creating compelling hooks, titles, and keyword-optimized video descriptions.

Preferred Qualifications and Benefits

Visual Tools: Proficiency with visual design software like Adobe Photoshop, Canva, or Figma for thumbnail creation.

Video Workflows: Basic understanding of video editing processes using tools such as Adobe Premiere Pro, CapCut, or Descript to effectively guide production teams.

AI Workflows: Experience using generative AI tools for research, brainstorming video titles, and outlining scripts.

Compensation: Monthly salary ranging from Rs 50,000 to Rs 120,000.

Work Location: This is an in-person role requiring presence at the designated workplace.

This position offers an excellent opportunity to contribute to a growing brand by combining strategic insight, creative content planning, and data-driven optimization within the YouTube ecosystem.