YouTube Growth & Monetization Strategist - TJ / 1902276

Our client, Recruit AI, is seeking a YouTube Growth & Monetization Strategist based in Lahore. This role is pivotal in driving the success of video content by crafting and executing growth strategies tailored for both YouTube Shorts and long-form videos. The strategist will manage the YouTube Studio environment, oversee content publishing, ensure SEO and copyright compliance, and optimize monetization through YouTube AdSense. Additionally, the role supports broader digital marketing efforts aimed at converting social media audiences into active users on the company’s platforms. Success in this position demands a deep understanding of video content trends, audience engagement techniques, and strong analytical skills to generate actionable insights that fuel business growth.

Key Responsibilities

- Launch and grow new YouTube channels with focused strategies for subscriber growth and revenue generation.
- Enhance key channel metrics including subscribers, views, watch time, engagement rates, and overall revenue.
- Manage YouTube Studio, Analytics, and AdSense platforms to maximize monetization while ensuring compliance with platform policies.
- Optimize video metadata such as titles, thumbnails, click-through rates (CTR), SEO, and audience retention to improve channel performance.
- Develop and implement content strategies for both Shorts and long-form videos to boost viewer engagement and monetization potential.
- Analyze YouTube performance data to identify trending topics, viewer preferences, and opportunities for channel growth.
- Collaborate closely with content creators and editors to recommend video topics, formats, and publishing schedules aligned with growth objectives.
- Oversee YouTube publishing processes, ensuring adherence to SEO best practices, copyright regulations, and monetization policies.
- Design strategies to convert social media followers and viewers into active app users or paying customers.
- Monitor user acquisition, engagement, and retention metrics across digital platforms and refine strategies based on data insights.
- Support multi-channel marketing initiatives including push notifications, email campaigns, and digital advertising to increase audience interaction and conversions.
- Prepare and deliver comprehensive weekly and monthly reports on channel growth, performance, and monetization metrics for internal stakeholders.

Required Qualifications

- Proven experience managing and growing YouTube channels with a strong focus on both Shorts and long-form content.
- In-depth knowledge of YouTube Studio, Analytics, AdSense, SEO, copyright compliance, and monetization policies.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Experience in digital marketing strategies that drive user acquisition and engagement across multiple platforms.
- Excellent collaboration skills to work effectively with content creators, editors, and marketing teams.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with prior experience in app user acquisition or conversion strategies will have an advantage. The role offers the opportunity to work with a dynamic team focused on innovative digital content growth and monetization, providing a platform for professional development in the evolving digital media landscape.

This position is ideal for a strategic thinker passionate about video content growth and monetization, with a strong analytical mindset and a hands-on approach to managing YouTube channels.