Posted Oct 08, 2020 4 views
Online learning is exploding. Companies like Lynda, Udacity, Coursera and Udemy are taking off left and right and massive value is being created. This is an incredible place to be if you have a space staked out. We do. Illumeo is the leader in online learning for accounting and corporate finance professionals. We have thousands of subscribers and our corporate clients include Google, Oracle, Cisco, Intuit, Yelp, Carnival Cruises and many more. But we’re just getting started.
We are looking for a Digital Marketing professional who can bring improvement in 4 key areas; SEO, social media marketing, content development and lead generation. The optimal candidate will have marketed products or services to corporate Human Resources (HR), corporate finance, and/or accounting. Critical here is a clear strategy formulation for Yuztech to reach these professionals and also help corporate professionals and organizations reach us.
Desirable candidate will have a successful track record of driving business growth to architect and execute a strategy to accelerate the company's growth. We are looking for someone who can define and set the strategy right.
Responsibilities:
- Define the customer acquisition strategy for SEO, affiliate, PPC, social, and display to maximize subscriber growth, ROI, and Customer Lifetime Value.
- Conceptualize, plan, implement and analyze campaigns across social media and email marketing.
- Increase organic traffic through SEO efforts.
- Own the acquisition strategy, planning, messaging, creative, execution, and optimization for all search, mobile, paid social and display campaigns
- Generate sales leads and work in collaboration with sales and marketing leadership to ensure generated leads quality improves.
- Define budget allocation and optimization across all acquisition channels
- Monitor, test, and improve performance across all acquisition channels, providing actionable recommendations to maximize KPIs
- Achieve acquisition forecast on a monthly basis
Requirements
- Proven SEO, content development and social media marketing skills.
- Experience marketing to Human Resources (HR), corporate finance, and/or accounting
- Excellent English verbal and written communication skills
- Creative and resourceful in approaches to ensure his/her message is resonating with contacts and prospects
- Familiarity or ability to quickly learn marketing systems, tools
- Great manager with strong team-building experience
- Interest in technology and is persistent to learn products and solutions
- Already built lead gen at other companies and have a playbook of how to apply here.
- Passion for acquiring new customers and expanding existing accounts
- Data-driven, numbers fanatic. Eat, sleep and breathe numbers.
Job Details
Yuztech is a leading provider of online internet solutions specializing in corporate website design, Software and Web Application Development as well as graphic and logo design, digital marketing and search engine optimization. Established in 2001 with an in-house team of programmers, graphic designers and web designers that have developed over 160 projects to date. Our specialities are the creation of commercial corporate websites, content management systems, complex database & software development for businesses and organizations of all sizes. Use Yuztech for your web site design needs, you will be calling on a professional software company.
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