Manager Corporate Marketing & Social Media

Zenith Crown Suites is seeking a highly motivated and skilled Manager Corporate Marketing & Social Media to lead and shape the companys digital presence and marketing strategies. The ideal candidate has a minimum of seven years of experience in marketing, preferably within the hospitality sector. This role involves developing, implementing, and managing digital marketing and social media campaigns that enhance brand awareness, attract potential customers, and strengthen online engagement. The Manager will be responsible for creating compelling content, optimizing marketing efforts through data-driven insights, and utilizing multiple digital platforms to achieve the companys marketing goals. Although this position does not include team management responsibilities, it requires collaboration with various departments and stakeholders to ensure cohesive and targeted marketing communications. A strong background in Meta Ads, Google Ads, and analytics is essential to measure and optimize the performance of all marketing initiatives effectively.
Responsibilities

Develop and execute comprehensive digital marketing strategies aligning with the companys corporate objectives and brand image.
Manage social media platforms by creating, curating, and scheduling engaging content to increase brand visibility and follower interaction.
Conduct marketing campaign planning and execution, including promotions, events, and influencer collaborations to support business growth.
Analyze marketing data and campaign performance metrics using Google Analytics, Google Data Studio, and social media monitoring tools to optimize strategies and improve ROI.
Conduct SEO keyword research and implement SEO and SEM techniques to enhance website traffic and search engine rankings.
Manage content across multiple platforms using content management systems to ensure consistency and quality of brand messaging.
Oversee online reputation management by monitoring and responding to customer reviews and feedback to maintain a positive brand image.
Coordinate with external vendors and partners to implement Meta Ads and Google Ads campaigns effectively.
Stay up-to-date with emerging trends, tools, and best practices in digital marketing and social media to keep the company competitive.
Write and edit original content for various marketing channels ensuring clarity, creativity, and brand alignment.
Collaborate with internal teams to align marketing activities with overall business goals and customer needs.
Prepare marketing reports and presentations to communicate campaign results and strategies to senior management.