Zonal Sales Manager - Toba Tek Singh

LIPTON Teas and Infusions, the world’s largest tea business, boasts a portfolio of over 30 renowned brands including Lipton, PG Tips, TAZO, Brooke Bond, and the B-Corp certified Pukka and T2. Headquartered in the Netherlands and operating across more than 100 countries, the company is committed to pioneering innovative, premium, and sustainable teas and infusions that delight consumers daily. With a long-term vision, LIPTON invests in sustainable practices that promote responsible growth, protect the environment, and positively impact all stakeholders—from farmers to consumers, retailers, team members, partners, and shareholders.

The Zonal Sales Manager for Toba Tek Singh will oversee sales operations within the designated region, driving business growth and ensuring the brand’s competitive presence in the market. This role involves developing and executing sales strategies, managing distributor and retailer relationships, analyzing market trends, and leading a sales team to meet company objectives. The manager will also ensure consistent product availability, enhance brand visibility, and optimize sales performance through effective leadership and market development initiatives.

Key Responsibilities

Sales Strategy & Planning: Develop and implement zonal sales strategies aligned with national goals. Set sales targets for the zone and individual teams, design action plans to achieve sales growth and market share, and drive business KPIs including the PQA agenda.

Team Leadership & Development: Conduct regular team meetings to review performance and provide guidance. Identify training needs and deliver coaching to enhance team effectiveness and motivation.

Market Development: Expand market presence by identifying new opportunities within the zone. Collaborate with the marketing team to execute promotional activities and ensure proper placement and visibility of tea products at all points of sale.

Distributor & Trade Management: Build and maintain strong relationships with distributors and trade partners. Ensure optimal inventory levels and timely product delivery. Address trade concerns and resolve conflicts to maintain smooth operations.

Sales Performance Monitoring: Track daily, weekly, and monthly sales reports, taking corrective action as necessary. Monitor competitor activities and adjust strategies accordingly. Conduct market visits to assess customer satisfaction and team performance.

Financial Accountability: Ensure achievement of sales targets within the allocated budget. Manage and control trade spends and discounts efficiently to maximize profitability.

Compliance & Reporting: Ensure compliance with company policies, procedures, and ethical standards. Provide regular reports to senior management on sales progress, challenges, and opportunities.

Customer Relationship Management: Develop strong relationships with key retailers and customers in the zone. Resolve customer complaints promptly to maintain high levels of customer satisfaction.

Required Qualifications

- Proven experience in sales management, preferably within the FMCG or tea industry.
- Strong leadership skills with the ability to manage and motivate a sales team.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to analyze market trends and develop effective sales strategies.
- Proficiency in sales reporting and performance monitoring.
- Strong organizational and problem-solving abilities.
- Willingness to travel frequently within the assigned zone.

Preferred Qualifications and Benefits

- Experience working in a multi-brand environment with a focus on premium and sustainable products.
- Knowledge of distribution and trade management practices.
- Familiarity with financial budgeting and trade spend management.
- Opportunity to work with a globally recognized brand committed to sustainability and innovation.
- Exposure to a dynamic and supportive work environment focused on long-term growth.

This position offers a pivotal opportunity to contribute to the growth of a leading tea brand while fostering sustainable business practices and delivering exceptional value to customers and partners alike.