Report Company
Mehran Enterprises
Mehran Enterprises sighted an enormous opportunity in the Pakistani personal care & cosmetics market in the late 1980s considering its immense growth potential. With a vision to be one of the pioneering local player in the segment, Mehran Enterprises had ventured into the industry in 1989 and started its operations as an Importer & Distributor for various established international brands.
Initially the brands imported, marketed & distributed by Mehran Enterprises were amongst leading brands of companies such as Unilever & P & G, such as Noxemma, Old Spice & Vidal Sasoon. The organization then went on to developed 2 brands of its own keeping the local needs in perspective.
Currently, Mehran Enterprises is the only company in Pakistan which deals with multi category International Brands in the Personal Care range of products.
Brands Portfolio:
The brands currently under Mehran Enterprises portfolio are mostly market leaders in their categories namely; Kryolan (German Brand official cosmetics partners for Miss Universe for last 3 years), Framesi (Italian Brand), Sothys (French Brand), Titania (German Brand), Just for Men (US Brand world # 1 men hair color brand), Bioline (Italian Brand), Janseen cosmeceutical (German Brand), St Ives, Suave, LCN (German Brand). Mehran Enterprises Brands catering to color cosmetics segments; Sweet Touch and Femina Cosmetics.
Presence:
Mehran Enterprises has a countrywide presence with Head office in Karachi, Regional office in Lahore & 3 Zonal offices. We have a robust distribution network comprising of around 87 distributors in more than 60 cities. We also have coverage of the major segment of Beauty Salons & Mens Salons all over Pakistan.
Mehran Enterprises has the expertise of Marketing International brands through its National Network of Distributors & Sales Team.
Affiliate Business Units:
Mehran Enterprises is also running a training institutes by the name of Femina, Beauty Salon called True Colors and a chain of retail cosmetics franchises named Kryolan Makeup City which are present in the 6 urban metro towns (Karachi, Lahore, Islamabad/Rawalpindi, Multan, Faisalabad, . Hyderabad).
Initially the brands imported, marketed & distributed by Mehran Enterprises were amongst leading brands of companies such as Unilever & P & G, such as Noxemma, Old Spice & Vidal Sasoon. The organization then went on to developed 2 brands of its own keeping the local needs in perspective.
Currently, Mehran Enterprises is the only company in Pakistan which deals with multi category International Brands in the Personal Care range of products.
Brands Portfolio:
The brands currently under Mehran Enterprises portfolio are mostly market leaders in their categories namely; Kryolan (German Brand official cosmetics partners for Miss Universe for last 3 years), Framesi (Italian Brand), Sothys (French Brand), Titania (German Brand), Just for Men (US Brand world # 1 men hair color brand), Bioline (Italian Brand), Janseen cosmeceutical (German Brand), St Ives, Suave, LCN (German Brand). Mehran Enterprises Brands catering to color cosmetics segments; Sweet Touch and Femina Cosmetics.
Presence:
Mehran Enterprises has a countrywide presence with Head office in Karachi, Regional office in Lahore & 3 Zonal offices. We have a robust distribution network comprising of around 87 distributors in more than 60 cities. We also have coverage of the major segment of Beauty Salons & Mens Salons all over Pakistan.
Mehran Enterprises has the expertise of Marketing International brands through its National Network of Distributors & Sales Team.
Affiliate Business Units:
Mehran Enterprises is also running a training institutes by the name of Femina, Beauty Salon called True Colors and a chain of retail cosmetics franchises named Kryolan Makeup City which are present in the 6 urban metro towns (Karachi, Lahore, Islamabad/Rawalpindi, Multan, Faisalabad, . Hyderabad).