Lead Generation Specialist

As a Lead generation expert you will be responsible for generating the best possible leads from media strategy and creating a media plan focusing on different platforms like Meta, Google, and Linkedin. Having a strong focus on driving brand awareness, engagement, and Lead generations across various B2B (Business-to- Business) channels. Your role will involve strategizing media and executing media campaigns on trending platforms that are effective for lead generation campaigns.

Responsibilities:

Digital Media Strategy:

Develop a comprehensive digital media strategy that includes awareness, engagement, and Lead generation objectives for B2B channels.
Identify target audience segments and create data-driven media plans to reach and engage them effectively.
Channel Selection and Budget Allocation:
Evaluate the performance and potential of various digital platforms for brand awareness, engagement, and Lead generation campaigns.
Allocate budgets strategically to maximize the impact of media campaigns on different channels.

Campaign Planning and Execution:

Collaborate with the marketing team to create integrated media plans that align with brand objectives and customer journey stages.
Oversee the end-to-end execution of media campaigns, ensuring optimal performance and results.

Audience Targeting and Segmentation:

Utilize data-driven insights to identify and define target audiences for each digital channel.
Implement audience segmentation to deliver personalized and relevant content to potential customers.

A/B Testing and Experimentation:

Conduct A/B testing and experimentation on ad creatives, targeting, and messaging to improve campaign effectiveness.
Utilize test results to refine media planning strategies and enhance campaign performance.

Compliance and Budget Management:

Ensure compliance with advertising policies and guidelines for each digital platform.
Monitor and manage the digital media budget effectively to achieve campaign objectives.

Skills

B2B Channels Lead Generation Digital Media Knowledge

Job Details

Industry:

E-Commerce / E- Business

Functional Area:

Sales & Business Development

Total Positions:

1 Post

Job Shift:

Second Shift (Afternoon)

Job Type:

Full Time/Permanent

Department:

Digital Marketing Team

Job Location:

Islamabad, Pakistan

Gender:

No Preference

Age:

25 - 40 Years

Minimum Education:

Bachelors

Degree Title:

Bachelor\'s degree in Marketing, Advertising, Business, or a related field. A Master\'s degree is a plus.

Career Level:

Experienced Professional

Minimum Experience:

2 Years (Proven experience (3-4 years) in digital media planning, with a focus on brand awareness, engagement, and Lead generation campaigns across various B2B channels.)

Apply Before:

May 04, 2024

Posting Date:

Apr 03, 2024

I Gate Technologies

E-Commerce / E- Business · 201-300 employees - Islamabad

iGate Technologies (Pvt) Limited, is one of the top most end-to-end E-commerce solution provider. iGate is driven to provide seamless experiences for their clients i.e. RDX Sports Today RDX sports (UK) can be seen as a top ranking brand on Amazon, EBAY, Walmart, Wish.com and various other marketplaces competing with or dominating brands that have been in the market since 1900s