Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
Analyze websites and document changes required for SEO.
Monitor, on an on-going basis, clients’ SEO results and manage projects to ensure continued high rankings. Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
Proactively make strategic PPC campaign recommendations.
Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates. Optimize landing pages for search engine quality score.
Serve as liaison with paid search engine contacts. Web development experience is a plus.
Minimum of 2 years of search engine optimization and pay-per click experience.
Must have knowledge of Google Adwords, Google Analytics.Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach.
Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities.
Excellent Microsoft Office skills.
Web programming skills are a plus but not required.
Minimum of an Associates degree; Bachelors preferred. Strong oral and written communication skills.
Excellent analytical skills.
Comfortable interacting with C-level executives.
Outstanding customer service skills.
Ability to work independently and within a team environment.
Strong independent decision-making, organizational, planning and problem-solving skills.