Posted Dec 20, 2021 12 views
Digital Marketing Analyst Job Description
Adpedia a US based company, is looking for an experienced digital marketing analyst to support the digital marketing team of one of its clients based in US. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients and customer success teams.
To be successful as a digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team.Digital Marketing Analyst Responsibilities:
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Collecting and analyzing customer, marketing, and web behavioral data.
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Setup digital marketing campaigns on DV360 (Display), FB and Google Adwords as per customer requirements.
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Create campaign performance tracking reports and share performance analysis and KPIs with key internal and external stakeholders. Develop and execute optimization strategies to optimize performance against customer goals.
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Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
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Developing and presenting learnings from your analyses, including actionable insights and recommendations.
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Developing digital campaigns and web measurement strategies.
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Creating dashboards, data visualizations, and campaign and website performance reports.
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Monitoring and analyzing digital media and marketing trends.
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Communicating and presenting to colleagues, senior managers, and clients.
Digital Marketing Analyst Requirements:
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Bachelor's degree in marketing, MBA or a related field.
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Deep knowledge of digital marketing across social, display and programmatic platforms is preferred.
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Strong communication, analytical and strategic thinking skills.
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Ability to make data-driven decisions.
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Excellent interpersonal and collaboration skills and willingness to work US work hours
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