Ads Manager

Digilatics, a performance marketing agency specializing in lead generation for over 50 US home-services businesses, is looking for an experienced Ads Manager – Paid Media to join their Lahore Cantt office. This is an on-site position with working hours from 5:00 PM to 2:00 AM PKT, aligning with 8:00 AM to 5:00 PM EST, including adjustments for US daylight saving time. The Ads Manager will oversee a cluster of client accounts, driving paid search strategies, campaign execution, optimization, and team leadership to deliver measurable ROI focused on cost per qualified lead.

Key Responsibilities
- Manage end-to-end paid media strategy and performance across Google Ads, Microsoft Ads, and Meta Ads for a portfolio of clients with a monthly managed spend ranging between $300,000 and $500,000.
- Lead and mentor a team of Paid Media Executives and Assistant Managers, including training, conducting performance reviews, and providing input on hiring decisions within the cluster.
- Oversee budget pacing, bid strategies, and budget reallocations within client-approved limits, escalating any structural changes to the Senior Ads Manager.
- Conduct weekly and monthly client performance calls, maintaining strong relationships and clear communication to ensure client satisfaction.
- Ensure accurate and validated conversion tracking and reporting, providing clients with full confidence in campaign data integrity.
- Implement thorough launch quality assurance processes to verify tracking and obtain necessary approvals before campaigns go live.
- Drive structured testing of audiences, creatives, and landing pages, documenting insights and sharing learnings across the department.
- Develop team members through structured reviews, skill-gap analysis, and delegation to prepare future managers.
- Collaborate with the SEO Manager on blended cost per lead (CPL) metrics while enforcing department standards set by senior leadership.

Required Qualifications
- At least 6 years of hands-on experience managing paid media campaigns targeting the US market, including Google Ads, Microsoft Ads, and Meta Ads, with a minimum of 2 years in a leadership role, preferably within an agency setting.
- Proven ability to manage significant budgets and deliver defensible performance outcomes.
- Strong expertise in GA4, Google Tag Manager, attribution models, offline conversion tracking, and Looker Studio reporting.
- Excellent English communication skills (9/10 or above), both verbal and written, capable of leading client calls and performing live simulations during the interview process.
- Confidence to challenge clients and internal teams based on data-driven insights.
- Deep understanding of local lead generation economics, including call volume, lead quality, search intent, Local Services Ads (LSA), and Performance Max benchmarks.

Preferred Qualifications and Benefits
- Experience working with international clients, especially in the US market.
- Competitive salary with performance bonuses tied to key account CPL and client retention.
- Health insurance and paid time off.
- Clear career growth path with promotion opportunities to Senior Ads Manager within 12 to 18 months, based on cluster results, team development, and system improvements.
- Commitment to equal employment opportunity and merit-based decisions.

This role is ideal for candidates who take full ownership of campaign outcomes, excel in leadership roles, and are comfortable engaging in candid performance discussions with clients and teams. Candidates must be willing to work on-site in Lahore and align their schedule with US Eastern time hours. Compensation ranges from Rs150,000 to Rs250,000 per month, reflecting market competitiveness and performance incentives.