Amazon PPC Intern

Join Adsinitiatorz as an Amazon PPC Intern and gain hands-on experience in managing Amazon Pay-Per-Click advertising campaigns. This role is perfect for individuals eager to develop their skills in digital marketing within the e-commerce space. You will assist in setting up, monitoring, and optimizing campaigns to maximize product visibility and sales performance. Working closely with the product, sales, and marketing teams, you will contribute to creating effective campaigns that align with broader business goals. Although you will not manage a team, you will collaborate cross-functionally and learn from experienced professionals in the field. This internship requires a basic understanding of Amazon PPC, keyword research, and e-commerce principles. The ideal candidate has an analytical mindset and is comfortable using Excel or Google Sheets to handle data and performance metrics. You will learn to operate tools like Helium 10, DataDive, and Amazon Advertising Console to analyze campaign data and produce reports. Strong attention to detail, communication skills, and an eagerness to learn digital marketing techniques and trends are essential for success in this role. This internship offers a foundation for building career expertise in Amazon advertising and pay-per-click campaign management.
Responsibilities

Assist in setting up, monitoring, and optimizing Amazon PPC campaigns to improve product visibility and sales performance.
Conduct keyword research to identify relevant terms that enhance ad reach and conversion rates.
Track and analyze key performance metrics, such as Advertising Cost of Sales (ACoS), Click-Through Rate (CTR), and conversion rates, to monitor campaign effectiveness.
Test and adjust bids, ad copy, and targeting strategies to optimize Return on Advertising Spend (RoAS) within budget constraints.
Utilize advertising data analysis tools including Amazon Ads Manager, Helium 10, and DataDive to gather and interpret campaign data.
Prepare weekly performance reports highlighting insights, trends, and actionable recommendations for continuous improvement.
Maintain up-to-date knowledge of the latest Amazon advertising trends, tools, and best practices to inform campaign strategy.
Collaborate effectively with product, sales, and marketing teams to ensure campaign objectives support overall business goals.
Develop proficiency in digital marketing by applying academic knowledge and practical skills in a real-world e-commerce environment.
Support various digital marketing projects and contribute fresh ideas to optimize campaign performance and customer acquisition.