Area Sales Manager

Afaq(G) Ltd is seeking a dedicated Area Sales Manager to drive sales growth and enhance market presence for its range of educational books and services. The ideal candidate will have strong experience in sales and marketing, with a minimum of two years working in dynamic environments focused on promotion and market expansion. This role involves active engagement with schools and direct promotion of AFAQ books and services, including product sampling and territory management to maximize sales results. While this position does not involve managing a team, it requires excellent self-motivation, strategic thinking, and the ability to build strong relationships with clients and stakeholders across the assigned area. The Area Sales Manager is responsible for developing and implementing effective sales strategies that align with company goals while accurately forecasting sales to meet targets. Utilizing thorough market analysis, the candidate will identify new opportunities and monitor competitor activities to maintain Afaq(G) Ltd’s competitive edge. Candidates must hold a relevant qualification such as a Bachelor’s or Master’s degree in Business Administration, Sales, or Marketing, demonstrating a solid foundation in business principles and sales techniques pertinent to the educational and publishing sectors.

Location: Kahna Nau / Soye Asal, Lahore

Responsibilities

Conduct regular visits to schools and educational institutions to promote AFAQ books and services effectively.
Manage product sampling programs to provide potential clients with direct experience of the offerings.
Perform comprehensive market analysis to identify new sales opportunities and understand competitor strategies.
Prepare and maintain accurate sales forecasts to aid in business planning and inventory management.
Build and maintain strong relationships with school administrators, teachers, and other relevant stakeholders.
Monitor customer feedback and market trends to provide input for product development and marketing initiatives.
Coordinate with internal departments to ensure smooth order fulfillment and customer satisfaction.
Participate in company-led sales training sessions and marketing events to stay updated on product knowledge and best practices.

Skills

Sales Strategy Development Territory Management Market Analysis Sales Forecasting Customer Relationship Management Negotiation Communication Presentation Skills Time Management

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

Male

Minimum Experience:

2 Years

Apply Before:

Sep 19, 2026

Posting Date:

Aug 18, 2026

Afaq(G) Ltd

· 601-1000 employees - Lahore

AFAQ is an independent, ISO 9001:2015 certified organization dedicated to improving education in Pakistan. Being a collaborative venture of major leading, not-for-profit organizations working in the education sector, AFAQ has the vision to improve the literacy rate in Pakistan through a diverse range of services which includes: curriculum development, textbooks and children’s publications, model school development, teacher training, youth promotion, career counseling, and student assessment and evaluation. Under strict quality control, AFAQ is zealously engaged in realizing its lofty ideals. Over the years, AFAQ has grown into an international organization providing its services in the Middle East, South East Asia, Africa and Scandinavian countries.