Alumni Relations Specialist

The Alumni Relations Specialist will play a vital role in supporting the alumni relations function at LUMS by focusing on alumni data management, digital platforms, and engagement initiatives. This position involves maintaining the accuracy and integrity of the alumni database, enhancing the alumni portal, and assisting with targeted programs that foster stronger connections and participation among alumni. The specialist will collaborate with various university departments to ensure data quality and support strategies that promote lifelong relationships with the institution.

Key Responsibilities

Alumni Data Management:
Manage and maintain the central alumni database, ensuring data is accurate, complete, and up to date. Develop and implement processes for data cleaning, validation, deduplication, and enrichment. Maintain detailed alumni profiles, including education, graduation details, employment, contact information, and engagement history. Establish systems for ongoing data collection and updates through forms, campaigns, events, and the alumni portal. Conduct regular data audits to identify gaps and inconsistencies. Oversee integration and synchronization of alumni data across university systems. Develop and enforce data standards, taxonomies, naming conventions, and governance protocols. Generate reports and dashboards on alumni demographics, engagement, and data quality. Segment data to support targeted communications, events, fundraising, and networking initiatives. Track alumni interactions to build a comprehensive view of relationships with LUMS. Collaborate with university departments to reconcile and validate information, ensuring compliance with data protection policies.

Alumni Portal Management:
Support the development and enhancement of the LUMS Alumni Portal by working with internal stakeholders and technology partners to define platform requirements. Coordinate the implementation of features such as profile management, directories, event registrations, communications, career and mentorship opportunities, alumni chapters, volunteering, and news updates. Collect and analyze user feedback to improve the digital experience. Develop user journeys and functional specifications for new features. Liaise with developers and IT teams to ensure timely delivery and testing. Monitor platform performance and recommend improvements based on analytics. Ensure accurate integration of portal data with the alumni database. Assist with content updates, quality assurance, user testing, and ongoing platform optimization.

Alumni Engagement:
Assist in planning and executing alumni engagement activities including meetings, events, networking, reunions, chapters, professional communities, and volunteer programs. Help develop targeted engagement strategies based on alumni interests and demographics. Support communications and campaigns aimed at increasing participation and strengthening alumni ties to LUMS. Coordinate with academic units and stakeholders to identify alumni involvement opportunities. Manage event logistics such as invitations, registrations, attendance tracking, and post-event follow-up. Maintain records of alumni participation across various channels. Identify highly engaged alumni and potential ambassadors, volunteers, mentors, and community leaders. Contribute to initiatives that foster a strong sense of community and lifelong connection.

Required Qualifications
Bachelor’s degree in Business, Marketing, Computer Science, Information Systems, Data Analytics, Management, or a related discipline. A minimum of three years of relevant professional experience in data management, CRM, digital platforms, alumni relations, or a related field.

Preferred Qualifications and Skills
Master’s degree is an advantage. Strong proficiency in Microsoft Excel, including data cleaning, analysis, lookup functions, pivot tables, and reporting. Experience with databases, CRM systems, or large datasets. Familiarity with data visualization and reporting tools such as Power BI is desirable. Experience working with websites, portals, or digital products is highly valued. Solid understanding of data quality, database structures, and data governance. Strong project management, process improvement, problem-solving, and analytical skills. Effective stakeholder management, communication, and relationship-building abilities. Commitment to confidentiality, data integrity, and a user-centered approach.

Behaviours
A positive, proactive, and collaborative mindset with a strong sense of ownership and accountability. Customer-service orientation when engaging with alumni and internal stakeholders. Adaptability and openness to new ideas and ways of working. Demonstrates integrity and professionalism in handling sensitive information.