Assistant Manager - Marketing

The Assistant Manager Marketing position at iTecknologi Group of Companies, based in Clifton, Karachi, offers an exciting opportunity to contribute to the company’s brand growth and marketing success. This role involves supporting the development and execution of marketing strategies, managing digital and traditional campaigns, and collaborating with various teams to enhance brand presence. The ideal candidate will be proactive, creative, and results-driven, with a strong grasp of digital marketing and brand management.

Key Responsibilities

- Assist in creating and implementing comprehensive marketing strategies to boost brand awareness and meet business goals.
- Plan, execute, and oversee integrated marketing campaigns across digital and traditional channels.
- Lead social media marketing efforts, including content planning, campaign execution, audience engagement, and performance analysis.
- Coordinate with creative and design teams to produce compelling visuals, reels, promotional materials, and brand messaging content.
- Manage and optimize the company’s digital presence on platforms such as Facebook, Instagram, LinkedIn, TikTok, and others.
- Conduct market research and competitor analysis to identify trends, customer preferences, and new marketing opportunities.
- Support promotional activities, corporate events, product launches, and brand awareness campaigns.
- Monitor campaign performance, prepare detailed reports, and suggest strategies for improving reach, engagement, and conversions.
- Collaborate with sales, business development, and other internal teams to ensure consistent brand messaging and effective marketing execution.
- Assist in managing marketing budgets, timelines, and resources to ensure efficient campaign delivery.
- Stay informed about the latest digital marketing trends, tools, and best practices to foster innovation and business growth.

Required Qualifications

- Bachelor’s degree in Marketing, Media Studies, Business Administration, or a related discipline.
- 1 to 3 years (or more) of relevant experience in marketing, digital marketing, brand management, or a similar function.
- Strong understanding of digital marketing strategies, social media management, content marketing, and brand positioning.
- Practical experience with social media platforms, campaign management, and content creation tools.
- Familiarity with marketing analytics, performance tracking, and reporting tools.
- Excellent leadership, communication, coordination, and project management skills.
- Creative thinker with strong problem-solving abilities and a results-oriented approach.
- Ability to handle multiple projects, meet deadlines, and collaborate effectively with cross-functional teams.

Preferred Qualifications and Benefits

- Competitive salary ranging from Rs80,000 to Rs100,000 per month.
- Opportunities for professional growth, leadership development, and career advancement within a dynamic organization.
- A collaborative, supportive, and innovative work environment that encourages creativity and teamwork.
- Annual performance appraisals to recognize and reward contributions.
- The chance to work on impactful marketing initiatives that drive business growth.
- Work location is in person at the Clifton, Karachi office.

This role is ideal for candidates eager to advance their marketing career by working in a fast-paced, growth-oriented company. Applicants should be prepared to contribute strategically and creatively to the company’s marketing efforts while managing day-to-day campaign activities.