Assistant Manager - Performance Marketing

Habitt is seeking a data-driven and results-oriented professional to lead and manage digital advertising campaigns aimed at optimizing marketing performance and driving business growth. The ideal candidate will have a strong background in performance marketing, with hands-on experience in managing campaigns across Meta Ads and Google Ads platforms. This role requires a strategic thinker who can analyze data, optimize budgets, and implement innovative marketing strategies to maximize return on ad spend (ROAS).

Key Responsibilities:
- Manage and oversee Meta Ads and Google Ads campaigns to ensure effective delivery and performance.
- Continuously optimize campaign performance, budgets, and ROAS to meet business objectives.
- Monitor Google Analytics 4 (GA4), conversion tracking, and other campaign analytics tools to evaluate success and identify areas for improvement.
- Develop and implement audience targeting, retargeting, and A/B testing strategies to enhance campaign effectiveness.
- Analyze campaign data to uncover growth opportunities and provide actionable insights.
- Collaborate closely with creative teams to develop compelling ad creatives and refine campaign strategies.
- Utilize AI tools and marketing automation platforms to improve campaign efficiency and scalability.

Required Qualifications:
- Bachelor’s degree in Marketing or a related field.
- 3 to 4 years of relevant experience in performance marketing, specifically managing digital advertising campaigns.
- Strong expertise in Meta Ads, Google Ads, and GA4 for campaign management and analytics.
- Proven experience in campaign optimization, budget management, and performance analysis.

Preferred Qualifications and Benefits:
- Experience in retail or e-commerce sectors is highly preferred, as it will provide valuable context for campaign strategies and audience targeting.
- Competitive monthly salary ranging from Rs140,000 to Rs150,000.
- Work location is in person, offering the opportunity to collaborate directly with the marketing and creative teams.

Candidates applying for this position will be asked to provide their current and expected salary details as part of the application process. This role is ideal for a marketing professional who thrives in a fast-paced environment and is passionate about leveraging data and technology to drive measurable business results.