The Sales & Marketing Associate will be responsible for driving AuctionNow’s growth through daily field visits, vendor acquisition, B2B communication, direct sales, and complete vendor onboarding. The role involves visiting markets and businesses, identifying potential vendors, conducting face-to-face and door-to-door outreach, presenting AuctionNow’s services, generating leads, and converting prospects into active vendors.
The candidate will manage the complete vendor acquisition process, including prospecting, follow-ups, negotiations, documentation, registration, onboarding, and activation. They will maintain strong relationships with vendors, achieve assigned daily, weekly, and monthly sales and onboarding targets, and provide regular updates on field activities and conversions.
The ideal candidate should have strong communication, negotiation, sales, lead-generation, and relationship-management skills, with the confidence to work independently in a target-driven field environment. Experience in B2B sales, vendor management, market visits, or direct/door-to-door sales will be preferred.
Responsibilities- Conduct daily field visits to markets, businesses, dealerships, and potential vendors to identify new business opportunities.
- Perform door-to-door and direct sales activities to approach and acquire new vendors.
- Identify, generate, and qualify potential B2B leads through market research, cold calling, referrals, and direct outreach.
- Present AuctionNow’s platform, products, services, and business opportunities to prospective vendors.
- Build and maintain strong B2B relationships with vendors, business owners, and decision-makers.
- Manage the complete vendor acquisition and onboarding process, from initial contact to registration and successful activation.
- Collect and verify required vendor information and documentation during the onboarding process.
- Follow up regularly with prospective vendors to convert leads into active AuctionNow vendors.
- Maintain continuous communication with onboarded vendors and support them in understanding the platform and its processes.
- Negotiate with vendors and effectively communicate AuctionNow’s value proposition.
- Achieve assigned daily, weekly, and monthly sales and vendor onboarding targets.
- Maintain accurate records of market visits, leads, meetings, follow-ups, conversions, and onboarded vendors.
- Prepare regular reports regarding field activities, lead generation, sales performance, and vendor acquisition.
- Monitor market trends, competitor activities, and potential business opportunities to support sales growth.
- Coordinate with internal teams to ensure smooth vendor registration, onboarding, and activation.
- Resolve basic vendor concerns and coordinate with relevant departments for issues requiring further assistance.
- Maintain professional relationships with vendors and ensure a positive experience throughout the acquisition and onboarding process.
- Represent AuctionNow professionally during all market visits, meetings, and business interactions.
- Take ownership of assigned territories, markets, and sales targets and ensure consistent field coverage.
- Continuously develop new approaches for lead generation, vendor acquisition, and market expansion.
- Work closely with the Marketing, Product, and Operations teams to ensure sales activities are aligned with overall business objectives.
- Maintain professional communication and timely follow-ups with all prospective and existing vendors.
- Perform any additional sales, marketing, business development, or vendor-management responsibilities assigned by Management.