Content Strategist

Averix Software seeks a skilled Content Strategist to lead a dynamic team of five in crafting compelling content strategies that build brand presence and engage target audiences effectively. This role requires an individual who combines creativity with strategic thinking to develop and execute content plans that align with the company's marketing and business goals. The Content Strategist will oversee content creation from concept to implementation, ensuring that messaging resonates with intended audiences and drives measurable results. The ideal candidate possesses a strong background in content strategy development and content writing, with at least three years of relevant experience. You will utilize your expertise in audience research, SEO, and analytics to optimize content performance and maintain editorial quality. Collaboration with other departments and management of a small team are key components of this role, requiring effective communication and leadership abilities to nurture creativity and productivity within the team.
Responsibilities

Develop and implement comprehensive content strategies that align with Averix Software's brand objectives and marketing goals.
Lead and manage a team of five content creators, fostering an environment of creativity and accountability to meet project deadlines and quality standards.
Conduct thorough audience research and persona development to tailor content to target market needs and preferences.
Plan and maintain editorial calendars to ensure timely delivery of content across multiple platforms.
Optimize all content for SEO and align with current search intent trends to increase visibility and organic engagement.
Audit existing content to identify gaps and opportunities for improvement or expansion.
Analyze content performance metrics to evaluate effectiveness and inform future content planning.
Create editorial roadmaps that guide long-term content development and support marketing campaigns.
Collaborate cross-functionally with marketing, design, and product teams to ensure consistent messaging and branding.
Stay current with industry trends, competitive content strategies, and emerging content marketing technologies.
Review and approve content outputs for quality, accuracy, and adherence to brand guidelines.
Mentor and support team members in skill development and professional growth.
Coordinate content distribution and promotion strategies to maximize reach and impact.