Digital Marketer

Blue Bird Consortium is seeking a dedicated Digital Marketer with at least three years of experience to join our team in Islamabad. The ideal candidate will have a strong background in content marketing, social media marketing, and digital advertising, with a particular focus on platforms such as Facebook Ads Manager and WordPress. This position is perfect for candidates who are familiar with WordPress theme customization and are looking to apply their skills in a dynamic office environment located in DHA-II, Islamabad. Preference will be given to candidates who live nearby to ensure smooth collaboration and timely project execution. The Digital Marketer will be responsible for planning, developing, and executing online marketing campaigns that effectively engage target audiences and promote brand awareness. This role requires a forward-thinking individual who can optimize content strategies, manage social media channels, and analyze campaign performance to continuously improve results. While the role does not include team management responsibilities, the candidate should be proficient in working independently and coordinating with cross-functional teams to achieve marketing objectives.
Responsibilities

Develop and implement comprehensive digital marketing strategies to increase brand visibility and engagement.
Create and manage content marketing initiatives that resonate with target audiences and drive traffic.
Manage social media platforms by scheduling posts, engaging with followers, and monitoring trends.
Set up, monitor, and optimize paid advertising campaigns using Facebook Ads Manager to maximize ROI.
Customize and maintain WordPress websites, including theme customization to enhance user experience and branding.
Analyze website traffic and campaign performance using analytics tools to inform marketing decisions.
Collaborate with cross-functional teams to align marketing efforts with business goals and product launches.
Stay updated with the latest digital marketing trends, tools, and best practices to keep strategies current and effective.
Ensure all digital content is consistent with the companys brand voice, style, and tone.
Conduct competitor analysis to identify opportunities and threats in the digital marketing landscape.
Manage budgets related to digital campaigns and report on expenditure and effectiveness.
Maintain clear communication with stakeholders regarding campaign progress and results.