Branding Specialist

Artificial Intelligence Delivery Unit

Lahore , Pakistan

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Job Description: Qualification: Bachelor's or Master's degree (16 years of education) in Design, Visual Communication, Marketing or a related discipline from an HEC-recognized institution/ university. Preference would be given to foreign qualified candidates with proven track record. Experience: At least 5 years in brand or design leadership, with a portfolio covering identity systems and their application across channels. Skills & Competencies: • Brand strategy and identity systems • Design systems, templating and asset governance • Creative direction and quality assurance • Adobe Creative Suite and Figma proficiency • Collaboration with product, communications and event teams Key Performance Indicators (KPIs): • Consistency of brand application across products and campaigns. • Turnaround and first-pass acceptance rate of creative assets. • Completeness and currency of the brand asset library. Job Responsibilities: Key Responsibilities / ToRs: • Develop and maintain the Unit's brand guidelines, design system, templates and asset library. • Apply the identity across product interfaces, dashboards, publications, campaigns and event collateral, working with the Senior Graphic Designers, video graphers and social-media team. • Quality-assure all outbound creative work against the guidelines and against Government of the Punjab communication protocols. • Support naming, positioning and launch materials for AI products handed over to line departments. • Maintain the brand asset library and the approvals trail for external use of the Unit's identity. Last date to apply: 12-Nov-2026