HOD Shoes

CA Sports, a leading manufacturer of cricket bats, cricket gear, and sports shoes based in Sialkot, Pakistan, is seeking an experienced and results-driven Head of Department for the Marketing division of its Sports Shoes segment. This senior leadership role involves managing and directing comprehensive marketing strategies for both local and international markets. The ideal candidate will have profound expertise in footwear marketing, product development, and market trend analysis, along with strong capabilities in brand positioning, promotional activities, and international business development. As the Head of Department, you will lead a marketing team of 50 persons, drive alignment with production, sales, and export functions, and oversee budgeting to maximize return on investment. This role requires a strategic thinker with excellent leadership, communication, and negotiation skills, able to build and maintain relationships with international buyers, agents, and distributors. The position offers an opportunity to shape the marketing vision, launch new products, and expand distribution channels while monitoring market trends and competitive landscapes to ensure the companys footwear line remains competitive and innovative.
Responsibilities

Develop and implement effective marketing strategies for the Shoes Division targeting local and international markets.
Lead and coordinate brand positioning efforts, product launches, and promotional campaigns to enhance brand awareness and drive sales growth.
Identify emerging international markets and establish new distribution channels to expand the companys global footprint.
Manage and nurture relationships with international buyers, agents, and distributors to facilitate successful partnerships and business growth.
Conduct thorough market trend analysis, competitor research, and customer insight gathering to inform strategic decision-making.
Oversee digital marketing initiatives, including social media, online advertising, and website presence, as well as manage trade show participation and exhibition planning.
Lead and mentor a large marketing team of 50 individuals, establishing clear key performance indicators and monitoring team performance to achieve departmental goals.
Work collaboratively with production, sales, and export departments to ensure marketing strategies are fully integrated with overall business objectives.
Manage the marketing budget vigilantly, optimize marketing expenditures, and provide detailed reports on return on investment and campaign effectiveness.
Coordinate participation in trade fairs and manage related export documentation and processes to support international marketing efforts.