Posted Jun 08, 2026 95 views
Capri International is seeking a seasoned Senior Marketing Executive or Marketing Manager to lead its marketing initiatives within the textile trims and accessories sector. This role is ideal for a dynamic professional with at least five years of experience in textile marketing, buying houses, or related industries. The successful candidate will possess a strong understanding of textile trims such as labels, tags, elastics, buttons, and packaging materials. Working closely with a team of three marketing professionals, the candidate will spearhead the development and execution of marketing strategies designed to expand market presence and enhance brand recognition in both domestic and international markets.
This position demands a proactive approach to market research and strategic campaign management, leveraging established networks within buying houses, exporters, and textile manufacturers. The Marketing Manager will identify new business opportunities, foster long-term partnerships, and communicate effectively across multiple channels to strengthen relationships with international buyers. Exceptional negotiation and relationship management skills are essential, along with a deep knowledge of customer relationship management (CRM) and digital marketing tools to drive impactful marketing campaigns and measurable business growth.
Responsibilities
- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and drive sales for textile trims and accessories.
- Manage and coordinate marketing campaigns that align with company objectives and market demands, ensuring effective execution across all platforms.
- Conduct in-depth market research and analysis to identify trending opportunities, customer needs, and competitive positioning within the textile industry.
- Build and maintain strong relationships with international buyers, exporters, textile manufacturers, and buying houses to expand the companys market reach.
- Lead and mentor a marketing team of three professionals, guiding their activities and ensuring achievement of departmental targets.
- Utilize customer relationship management (CRM) tools to nurture leads, manage customer interactions, and maximize client retention.
- Optimize brand management initiatives by developing innovative content marketing strategies that resonate with target audiences.
- Monitor campaign performance metrics and prepare analytical reports to inform strategic decision-making and continuous improvements.
- Coordinate with cross-functional teams to ensure brand consistency and integration of marketing efforts across sales and product development.
- Negotiate contracts and terms with clients and partners to secure favorable outcomes and foster long-term collaborations.
- Stay updated on industry trends, market shifts, and emerging technologies to maintain Capri Internationals competitive advantage.
- Identify and pursue new business opportunities by actively networking and leveraging industry contacts.
Skills
Capri International (Pvt) Ltd.
pCapri International (Pvt) Ltd./p
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