Digital Commerce &Social Media Executive

The Digital Commerce & Social Media Executive will design and manage multi-platform social media campaigns and lead the companys efforts to engage customers through strategic digital advertising. The role demands dedication to building an effective digital presence that drives qualified leads and increases sales, with a continuous focus on monitoring market trends, competitor activity, and customer behavior. Candidates should demonstrate creativity in developing promotional content, including videos and reels, and leverage AI tools to enhance marketing efforts. An analytical approach is essential to track key performance indicators such as inquiry volume, conversion rates, sales figures, and return on investment. This position offers significant growth potential for professionals eager to advance within digital commerce and online sales leadership through proven success in expanding the digital business channel.
Responsibilities

Develop, launch, and maintain the WhatsApp Business Virtual Shop to optimize digital sales operations.
Create and regularly update product catalogs, pricing structures, categories, and promotional offers within the digital commerce environment.
Manage customer interactions and inquiries via WhatsApp, focusing on converting leads into confirmed sales transactions.
Oversee the companys presence on social media platforms including Facebook, Instagram, TikTok, and others to maximize reach and engagement.
Design compelling posts, reels, short videos, product campaigns, and promotional content that align with brand strategies and target audiences.
Plan, implement, and monitor paid advertising campaigns on Meta platforms to generate quality leads and amplify digital traffic conversion.
Collaborate closely with branch offices, sales teams, and inventory management to ensure product pricing accuracy, availability, and timely order fulfillment.
Build and manage a comprehensive digital customer database to support marketing promotions, remarketing approaches, and encourage repeat purchases.
Coordinate seasonal, product-specific, and promotional campaigns to support business goals and maximize revenue opportunities.
Explore and integrate AI tools and emerging digital technologies to enhance content creation, marketing efficiencies, and customer engagement experiences.
Conduct regular competitive analyses, track market trends, and evaluate consumer behavior to refine marketing strategies and maintain competitive advantage.
Establish and monitor key performance indicators such as inquiries, lead generation, conversion rates, sales volumes, repeat customers, advertising expenditure, and return on investment.
Provide consistent performance reporting to the management team through clear and concise weekly and monthly dashboards highlighting progress and areas for improvement.
Maintain strong commercial acumen to ensure all digital efforts translate into measurable business outcomes rather than solely digital metrics like follower counts or likes.