Performance Marketing Executive

Chughtai Healthcare is seeking a detail-oriented and result-driven Performance Marketing Executive to plan and execute paid advertising campaigns across multiple digital platforms including Google Ads, Meta (Facebook and Instagram), and YouTube. This position involves managing campaign budgets, optimizing ad performance through data analysis, and collaborating closely with design and content teams to create compelling ad creatives. The ideal candidate will possess strong skills in audience targeting, segmentation, and proficient use of social media advertising tools with a passion for staying current on digital marketing trends and platform updates. The Performance Marketing Executive will focus on monitoring key metrics such as click-through rates, cost per acquisition, return on ad spend, and conversion rates to continually enhance campaign effectiveness. This role requires at least two years of relevant experience in performance or digital marketing and a foundational understanding of A/B testing methodologies. The position does not involve managing a team but demands a proactive approach to performance tracking and reporting to drive actionable insights that contribute to Chughtai Healthcare's marketing objectives.
Responsibilities

Plan, execute, and manage paid media campaigns on platforms including Google Ads, Meta (Facebook and Instagram), YouTube, and other relevant channels.
Analyze campaign performance data such as click-through rates (CTR), cost per acquisition (CPA), return on ad spend (ROAS), and conversion rates to identify opportunities for optimization.
Develop and conduct A/B testing experiments for ads, landing pages, and creatives to improve campaign effectiveness and audience engagement.
Collaborate with creative design and content teams to develop high-performing advertisements that align with marketing goals and brand messaging.
Manage campaign budgets efficiently to maximize performance outcomes while ensuring cost-effectiveness.
Prepare detailed performance reports and communicate actionable insights and recommendations to stakeholders to inform decision-making.
Stay informed about the latest trends, tools, and algorithm changes related to paid advertising and social media platforms to maintain competitive advantage.
Utilize social media monitoring and analytics tools to track audience behavior and sentiment, enhancing targeting and segmentation strategies.

Skills

Paid media campaign management Audience targeting and segmentation Social Media Advertising Performance tracking tools Social Media Analytics Social Media Monitoring Tools Google Ads A/B Testing Budget Management Campaign Performance Analysis

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Experience:

2 Years

Apply Before:

Nov 10, 2026

Posting Date:

Oct 09, 2026

Chughtai Healthcare

· 1501-2000 employees - Lahore

Chughtai Lab is a fully equipped, state of the art pathology laboratory based in Lahore, Pakistan. Founded by Dr A. S. Chughtai in 1983 under the name of Lahore Lab, the mission was to provide patients and physicians with a pathology laboratory that they could trust. Today, more than 33 years later, the mission remains the same. Welcome to our home on the web. Here you will find all the information you might need about us, our people and our work. You can contact our pathologists and you can see the instrumentation that we use. You can find out the nearest lab location and you can set up an appointment for free home sample collection. Most importantly, you can access your lab test results right here on your computer./p