1.1 Executive Summary
DAPPERS is an upscale modern-world gentleman’s barber shop that offers today’s progressive gentlemen a haven where he can sit back, relax and experience the “World Class” art of grooming and services in a gentleman’s club atmosphere, which is masculine and therapeutic. DAPPERS is aimed at an exclusive market and a discerning customer base, and will add tremendous value to our community while offering a combination of “World Class Services” not currently being offered by any competitor in the greater area. We intend to be profitable by increasing our client base through becoming a highly sought after destination.

Our goal, beyond becoming a profitable business, is becoming a trusted destination whereby the clients in our community can come to refresh their minds and bodies, replenish their energies, and network with their colleagues and friends!
1.2 Keys to Success:
The keys to success in our business are:

Location: Providing an easily accessible location for clients.
Environment: Providing an environment conducive to giving relaxing and professional service.
Convenience: Offering clients a wide range of services in one setting, and extended business hours.
Reputation: Reputation of the owner and staff as providing superior personal service.
Effective advertising: Advertising in the corporate environment.
1.3 Objectives
The objectives for DAPPERS are outlined below:

i. To create a service-base company whose goal is to exceed customer’s expectations.
ii. Sales increase substantially by end of Year 2 and nearly double year one revenue by the end of Year 3.
iii. To increase the number of clients services by at least 20% per year through superior performance and word-of mouth referrals.
iv. Have a clientele return rate of 90% by end of Year 1.
v. Become an established community destination by end of Year 1.