Consumer Analyst

We are seeking a Consumer Analyst with a strong background in Consumer & Market Insights (CMI), ideally gained within a research agency or a client-side consumer insights role. The ideal candidate will have solid experience in consumer research, data interpretation, and insight generation, with a keen interest in expanding their skills into media analytics and campaign measurement. This role offers structured learning and hands-on development across various marketing disciplines, making it suitable for someone eager to broaden their expertise beyond traditional research into media performance and data-driven marketing.

Key Responsibilities

Consumer & Market Insights
- Analyze quantitative and qualitative research to uncover relevant consumer, category, and market insights.
- Support research projects focused on consumer behavior, attitudes, usage, brand health, and category trends.
- Interpret data and translate findings into clear, commercially actionable insights.
- Assist with questionnaire development, research briefs, analysis, and reporting as needed.
- Collaborate with research partners and internal stakeholders to ensure research outputs address key business questions.
- Monitor competitor, consumer, and market developments to identify emerging trends and opportunities.

Media Analytics & Measurement
- Develop a foundational understanding of media principles, measurement frameworks, and key media performance indicators.
- Support the analysis of campaign and media performance data across relevant channels.
- Assist with post-campaign analysis and interpretation of results.
- Integrate consumer, market, and media data to build a holistic view of campaign effectiveness.
- Gain proficiency in media analytics, reporting, and measurement tools through training and practical experience.

Reporting & Stakeholder Support
- Create clear, concise reports, presentations, and dashboards to effectively communicate findings.
- Simplify complex datasets into actionable insights and observations.
- Collaborate with Marketing, Media, Insights teams, and agency partners to address business questions and analytical needs.

Required Qualifications
- 3 to 4 years of relevant professional experience in a consumer/market research agency or client-side Consumer & Market Insights role.
- Hands-on experience with consumer or market research.
- Proven ability to analyze research data and translate it into meaningful insights.
- Solid understanding of quantitative and/or qualitative research methodologies.
- Strong proficiency in Excel and PowerPoint.
- Excellent analytical, problem-solving, and communication skills.
- Genuine interest in developing expertise in media analytics, measurement, and data-driven marketing.

Preferred Qualifications and Benefits
- Experience working with consumer-facing categories, particularly FMCG, is advantageous.
- Exposure to brand health tracking, usage and attitudes (U&A), segmentation, concept/product testing, or consumer behavior research.
- Familiarity with research/data platforms and reporting or visualization tools.
- Experience with Power BI, dashboards, or other analytical tools is a plus.
- Experience presenting or communicating research findings to business stakeholders.

We are looking for a candidate who has a strong consumer and insights mindset, is naturally curious, and comfortable working with data. The ideal individual can go beyond reporting numbers to explain what the data means and why it matters. They should be open to learning new disciplines and eager to gain broader exposure to media and marketing analytics. Prior media-planning experience is not required. The role suits someone interested in building a broader analytics career rather than focusing solely on traditional consumer research. Collaboration, organization, and the ability to work effectively with multiple stakeholders are essential.

This position offers a unique development opportunity, bridging Consumer & Market Insights with Media Analytics. The successful candidate will gain exposure to media fundamentals, campaign measurement, media KPIs, performance analysis, and post-campaign evaluation, while leveraging their existing consumer research expertise to contribute to the team’s broader media and data agenda.